Goodreads helps you keep track of books you want to read.
Start by marking “Nail It Then Scale It” as Want to Read:
Nail It Then Scale It
Enlarge cover
Rate this book
Clear rating
Open Preview

Nail It Then Scale It

4.14  ·  Rating details ·  663 ratings  ·  52 reviews
Why do most new businesses fail, yet a few entrepreneurs have a habit of winning over and over again? The shocking discovery of years of research and trial is that most startups fail by doing the “right things,” but doing them out of order. In other words, human nature combined with our entrepreneurial drive puts us on autopilot to become part of the 70% to 90% of ventures ...more
Paperback, 260 pages
Published June 1st 2011 by Nisi Institute (first published 2010)
More Details... Edit Details

Friend Reviews

To see what your friends thought of this book, please sign up.

Reader Q&A

To ask other readers questions about Nail It Then Scale It, please sign up.

Be the first to ask a question about Nail It Then Scale It

Community Reviews

Showing 1-30
Average rating 4.14  · 
Rating details
 ·  663 ratings  ·  52 reviews

More filters
Sort order
Start your review of Nail It Then Scale It
Jose Papo
Nov 04, 2013 rated it it was amazing
This book is a fantastic read. It blends in a simple way Customer Development, Lean Startup and Business Model Generation in a clear and compelling read. These new ways of creating new products, services and companies are best summarized by the fantastic phrase always said and really executed every day at amazon: "Start with the customer and work backwards" ...more
Feb 24, 2017 rated it it was amazing
I always knew it was better to be agile, keep investment low, try things until you find success. But these guys have formula-ized it. And it seem very powerful.
May 22, 2012 rated it it was amazing
Recommends it for: Entrepreneurs, Startups
I use the process and principles outline in this book every day. If you are starting a new business I suggest you use your time and resources wisely. Don't reinvent the start up, drive down a well proven path. Nail it Then Scale it shows entrepreneurs step by step how to follow an step by step lean development method, through discovery and development, entrepreneurs will be able to adapt and adjust quickly to create the product their customers actually want. The Nail It Then Scale it approach wi ...more
Dec 11, 2014 rated it liked it
as a business book, it has 3 good ideas. And they're worth reading the book to discover. but really. it's badly formatted (even self-published stuff should look better than this) - it's so badly formatted that it's distracting to read. Long repetitive explanations, overly formal language. That said, got some good bits. But will now promptly donate it to the library. ...more
Sep 20, 2016 rated it really liked it
Shelves: scaling-up
Good book covering the basic reasons why startups fail and what they need to succeed - big theme is that startups scale too early, and don't learn from experience. A bit like a light version of The Lean Startup with some additional insights from the author's experiences as a VC. ...more
Gabe Wood
Dec 06, 2017 rated it it was amazing
Shelves: self-help-sales
Great book. He knew what he was talking about. So many people have been able to start off because of him. The best comprehensive review and summary ever can be found here: ...more
Collette Brennan
Mar 02, 2017 rated it it was amazing
This was my first entrepreneurial read, and I'm glad it was. The insights here are priceless if you plan on starting a company or working for a startup. Although the beginning seemed a little repetitive, overall I believe this process could make or break a company. ...more
Ujjawal Chauhan
Apr 02, 2019 rated it liked it
Three good ideas from the book:
1. Nail the problem: Talk to your customers - a lot.
2. Nail the solution: Experiment/prototype/analyze/iterate
3. Nail the scale: Scale only when the time is right and business model/revenue streams are figured.

To add, we're between 1-2 right now, and few weeks ago, we provided our product solution free of cost to companies and expected this was a good idea - since there was no friction for them to use it so they'd at least try. But we realised that these people wer
Caolan McMahon
Dec 03, 2019 rated it liked it
Like most American business books, this is a patronising sales pitch made of cherry-picked case studies and anecdotes, with few counter-examples to tease-out the detail and nuance.

It is obsessed with providing a marketable programme and N-step guides to success. It is repetitive, often re-telling the same story in a later chapter with little extra context, and uses every trick available to pad out pages and justify it's price tag.

Thankfully, the advice itself continues to be very sensible and re
Ryan Seamons
Oct 22, 2012 rated it really liked it
Shelves: entrepreneurship
Perfect book for seeing a different view on starting a business. Nathan outlines the framework that allows entrepreneurs to actually test ideas before wasting time and money (which many entrepreneurs end up wasting). Good examples and outline about how to deal with the tech and market risks involved in ideas.

Definitely keep this close for the day when I start my business.
Mar 28, 2016 rated it it was amazing
Feedback is critical to the success or failure of a business. And it's important not to focus on the positive feedback that might validate your business model or assumptions. Rather, it's the negative or constructive feedback that's important. Be brutally honest with yourself. This will enable you to deliver products the market wants, not what you think they want. ...more
Garin Hess
Jan 12, 2014 rated it it was amazing
Must read for every entrepreneur bringing new products to market. It answers the great question: how do you reduce the extreme uncertainty? Similar to The Lean Startup, but a different methodology.
Zakir Jaafar
May 30, 2015 rated it it was amazing  ·  review of another edition
More simplified version of Ash Maurya's book but worth the read

Great book on the steps using Lean Principles. I recommend this book together with Ash Maurya's book on Lean Canvas.
Jed Merrill
Feb 27, 2016 rated it it was amazing
Best business book I've read since SCRUM: The Art of Doing Twice the Work in Half the Time. ...more
Najib Adderume
Feb 03, 2017 rated it it was amazing
Shelves: business
an amazing book for startup business owners and entrepreneurs
Connor Wood
Dec 01, 2017 rated it it was ok
I really liked how this book removes entrepreneurship from only belonging to the hardworking and the luck and into the world of facts, validity, and sure-fire methods.
Mårten Andersson
Dec 28, 2020 rated it it was amazing
This review has been hidden because it contains spoilers. To view it, click here.
Eden Brandeis
Mar 19, 2017 rated it really liked it
I came to Nail It Then Scale It (NISI) after reading Running Lean. It felt long-winded with too many anecdotes that didn't add much for me. I prefer the tighter, process-first approach of Running Lean. Perhaps my experience would have been different if I had read NISI first.

All said, the NISI process has many similarities to Running Lean and may be superior in the details (tighter design). The underlying premise for NISI is to stay laser focused on a customer pain point that is worth paying for
Mar 17, 2020 rated it liked it
Shelves: school-books
The principles taught in here were fantastic and incredibly useful, especially for someone wanting to start a business. I’d give this book five stars if it were based solely on the message it conveys. However, the writing style of the book was not engaging. It felt a little rough and repetitive, as though it needed a tad more editing (some grammatical errors and confusing wording were pervasive). And, as a minor annoyance, the layout of how the text was printed was not the most visually appealin ...more
Oct 15, 2019 rated it it was ok
I read this for class. It is more an easier-read textbook for starting a company, than anything else. The examples included are great: they illustrate the principles, break the monotony of droll readings, and are somewhat entertaining. The authors are experts in the field and communicate great knowledge. If I were to begin the process of starting a company, this would be one of my first resources I would turn to to help prepare myself. However, there is no real point in reading this unless start ...more
Mar 09, 2020 rated it did not like it
Shelves: previewed
Just another book that says nothing but some ubiquitous ideas.
5 topics:
1. Nail customer pain.
2. Nail solutions.
3. Nail market strategy.
4. Nail business model.
5. Scale it.
Sounds cool, isn't it? But the problems, just like other books, it just says how to test, not how to create.
How to nail a pain? How to nail a solution? The writer says: just write them down and test them.
Isn't that ridiculous? Isn't that hilarious? Who doesn't know that?

These authors are disgusting.
Oct 17, 2017 rated it it was amazing
Shelves: re-read
Great book , cover to cover , essential read for anyone considering business startup , Nathan describes the MVP process in great details , I wish he covered more on the financial model, short section
Kyle Harrison
Dec 29, 2018 rated it really liked it
Nail it Then Scale it is another book that I frequently recommended to people to read, but had never read it myself. While the concepts in the book are interesting and useful, it was a difficult book to get through. The writing and flow felt fairly sporadic.

Snorre Lothar von Gohren Edwin
Feb 05, 2019 rated it it was amazing
Shelves: audible, i-possess
It is a really nice book talking about how to nail the problem and business before you get lost in the whole process of startup world.

Lazer focus, sharp execution and just nailing it.

These are all tips that are heavily elaborated in this book.
Haley Brogden
Nov 10, 2018 rated it it was amazing  ·  review of another edition

I don't have my glasses I'm. please don't force me to write a review. I use Kimble so I don't have to wear my glasses
Jeff Hexter
Apr 23, 2019 rated it it was amazing
Shelves: business
Wish I'd read this the day it was published. ...more
Christopher Hawkins
Jan 03, 2020 rated it liked it
OK value. A little dated, and seems derivative of Lean Startup. But OK value.
Jeff Whitlock
May 16, 2020 rated it really liked it
One of the most concise and helpful startup books I've read. ...more
Oct 25, 2020 rated it liked it
Interesting but not really what I hoped for.
Alex Doss
Nov 17, 2020 rated it it was amazing
The godfather of all entrepreneurship books. The principles are also great for any kind of endeavor in life when trying something new out.
« previous 1 next »
topics  posts  views  last activity   
Nail It Then Scale It and the Big Idea Canvas 2 5 Apr 11, 2017 08:46PM  

Readers also enjoyed

  • Traction: A Startup Guide to Getting Customers
  • Crossing the Chasm: Marketing and Selling High-Tech Products to Mainstream Customers
  • The Startup Owner's Manual: The Step-By-Step Guide for Building a Great Company
  • Permission Marketing: Turning Strangers Into Friends And Friends Into Customers
  • Running Lean: Iterate from Plan A to a Plan That Works
  • Innovation and Entrepreneurship: Practice and Principles
  • Complexity: The Emerging Science at the Edge of Order and Chaos
  • The Mom Test: How to talk to customers & learn if your business is a good idea when everyone is lying to you
  • Talking to Humans
  • UX for Lean Startups
  • Think Like a Rocket Scientist: Simple Strategies You Can Use to Make Giant Leaps in Work and Life
  • Antifragile: Things That Gain from Disorder
  • Multipliers: How the Best Leaders Make Everyone Smarter
  • Growth Hacker Marketing: A Primer on the Future of PR, Marketing, and Advertising
  • Blitzscaling: The Lightning-Fast Path to Building Massively Valuable Companies
  • The 1-Page Marketing Plan: Get New Customers, Make More Money, And Stand out From The Crowd
  • On Intelligence
  • Contagious: Why Things Catch On
See similar books…

News & Interviews

  Die-hard mystery fans are always on the hunt for their next supremely satisfying whodunit. To help you stock that Want to Read shelf, we asked...
46 likes · 22 comments
“Los emprendedores tienen que poseer un poco de humildad para reconocer sus debilidades o puntos ciegos y encontrar a quienes puedan llenarlos.” 1 likes
“Pursuing a rapid experiment and finding out you were wrong and changing directions isn’t failure. That is the road to success.” 1 likes
More quotes…