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Nail It Then Scale It
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Why do most new businesses fail, yet a few entrepreneurs have a habit of winning over and over again? The shocking discovery of years of research and trial is that most startups fail by doing the “right things,” but doing them out of order. In other words, human nature combined with our entrepreneurial drive puts us on autopilot to become part of the 70% to 90% of ventures
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Paperback, 260 pages
Published
June 1st 2011
by Nisi Institute
(first published 2010)
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This book is a fantastic read. It blends in a simple way Customer Development, Lean Startup and Business Model Generation in a clear and compelling read. These new ways of creating new products, services and companies are best summarized by the fantastic phrase always said and really executed every day at amazon: "Start with the customer and work backwards"
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I always knew it was better to be agile, keep investment low, try things until you find success. But these guys have formula-ized it. And it seem very powerful.
I use the process and principles outline in this book every day. If you are starting a new business I suggest you use your time and resources wisely. Don't reinvent the start up, drive down a well proven path. Nail it Then Scale it shows entrepreneurs step by step how to follow an step by step lean development method, through discovery and development, entrepreneurs will be able to adapt and adjust quickly to create the product their customers actually want. The Nail It Then Scale it approach wi
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as a business book, it has 3 good ideas. And they're worth reading the book to discover. but really. it's badly formatted (even self-published stuff should look better than this) - it's so badly formatted that it's distracting to read. Long repetitive explanations, overly formal language. That said, got some good bits. But will now promptly donate it to the library.
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Good book covering the basic reasons why startups fail and what they need to succeed - big theme is that startups scale too early, and don't learn from experience. A bit like a light version of The Lean Startup with some additional insights from the author's experiences as a VC.
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Great book. He knew what he was talking about. So many people have been able to start off because of him. The best comprehensive review and summary ever can be found here: http://abinoda.com/book/nail-it-then-...
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This was my first entrepreneurial read, and I'm glad it was. The insights here are priceless if you plan on starting a company or working for a startup. Although the beginning seemed a little repetitive, overall I believe this process could make or break a company.
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Three good ideas from the book:
1. Nail the problem: Talk to your customers - a lot.
2. Nail the solution: Experiment/prototype/analyze/iterate
3. Nail the scale: Scale only when the time is right and business model/revenue streams are figured.
To add, we're between 1-2 right now, and few weeks ago, we provided our product solution free of cost to companies and expected this was a good idea - since there was no friction for them to use it so they'd at least try. But we realised that these people wer ...more
1. Nail the problem: Talk to your customers - a lot.
2. Nail the solution: Experiment/prototype/analyze/iterate
3. Nail the scale: Scale only when the time is right and business model/revenue streams are figured.
To add, we're between 1-2 right now, and few weeks ago, we provided our product solution free of cost to companies and expected this was a good idea - since there was no friction for them to use it so they'd at least try. But we realised that these people wer ...more
Like most American business books, this is a patronising sales pitch made of cherry-picked case studies and anecdotes, with few counter-examples to tease-out the detail and nuance.
It is obsessed with providing a marketable programme and N-step guides to success. It is repetitive, often re-telling the same story in a later chapter with little extra context, and uses every trick available to pad out pages and justify it's price tag.
Thankfully, the advice itself continues to be very sensible and re ...more
It is obsessed with providing a marketable programme and N-step guides to success. It is repetitive, often re-telling the same story in a later chapter with little extra context, and uses every trick available to pad out pages and justify it's price tag.
Thankfully, the advice itself continues to be very sensible and re ...more
Perfect book for seeing a different view on starting a business. Nathan outlines the framework that allows entrepreneurs to actually test ideas before wasting time and money (which many entrepreneurs end up wasting). Good examples and outline about how to deal with the tech and market risks involved in ideas.
Definitely keep this close for the day when I start my business.
Definitely keep this close for the day when I start my business.
Feedback is critical to the success or failure of a business. And it's important not to focus on the positive feedback that might validate your business model or assumptions. Rather, it's the negative or constructive feedback that's important. Be brutally honest with yourself. This will enable you to deliver products the market wants, not what you think they want.
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Must read for every entrepreneur bringing new products to market. It answers the great question: how do you reduce the extreme uncertainty? Similar to The Lean Startup, but a different methodology.
More simplified version of Ash Maurya's book but worth the read
Great book on the steps using Lean Principles. I recommend this book together with Ash Maurya's book on Lean Canvas. ...more
Great book on the steps using Lean Principles. I recommend this book together with Ash Maurya's book on Lean Canvas. ...more
Best business book I've read since SCRUM: The Art of Doing Twice the Work in Half the Time.
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an amazing book for startup business owners and entrepreneurs
I really liked how this book removes entrepreneurship from only belonging to the hardworking and the luck and into the world of facts, validity, and sure-fire methods.
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I came to Nail It Then Scale It (NISI) after reading Running Lean. It felt long-winded with too many anecdotes that didn't add much for me. I prefer the tighter, process-first approach of Running Lean. Perhaps my experience would have been different if I had read NISI first.
All said, the NISI process has many similarities to Running Lean and may be superior in the details (tighter design). The underlying premise for NISI is to stay laser focused on a customer pain point that is worth paying for ...more
All said, the NISI process has many similarities to Running Lean and may be superior in the details (tighter design). The underlying premise for NISI is to stay laser focused on a customer pain point that is worth paying for ...more
The principles taught in here were fantastic and incredibly useful, especially for someone wanting to start a business. I’d give this book five stars if it were based solely on the message it conveys. However, the writing style of the book was not engaging. It felt a little rough and repetitive, as though it needed a tad more editing (some grammatical errors and confusing wording were pervasive). And, as a minor annoyance, the layout of how the text was printed was not the most visually appealin
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I read this for class. It is more an easier-read textbook for starting a company, than anything else. The examples included are great: they illustrate the principles, break the monotony of droll readings, and are somewhat entertaining. The authors are experts in the field and communicate great knowledge. If I were to begin the process of starting a company, this would be one of my first resources I would turn to to help prepare myself. However, there is no real point in reading this unless start
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Just another book that says nothing but some ubiquitous ideas.
5 topics:
1. Nail customer pain.
2. Nail solutions.
3. Nail market strategy.
4. Nail business model.
5. Scale it.
Sounds cool, isn't it? But the problems, just like other books, it just says how to test, not how to create.
How to nail a pain? How to nail a solution? The writer says: just write them down and test them.
Isn't that ridiculous? Isn't that hilarious? Who doesn't know that?
These authors are disgusting. ...more
5 topics:
1. Nail customer pain.
2. Nail solutions.
3. Nail market strategy.
4. Nail business model.
5. Scale it.
Sounds cool, isn't it? But the problems, just like other books, it just says how to test, not how to create.
How to nail a pain? How to nail a solution? The writer says: just write them down and test them.
Isn't that ridiculous? Isn't that hilarious? Who doesn't know that?
These authors are disgusting. ...more
Great book , cover to cover , essential read for anyone considering business startup , Nathan describes the MVP process in great details , I wish he covered more on the financial model, short section
Nail it Then Scale it is another book that I frequently recommended to people to read, but had never read it myself. While the concepts in the book are interesting and useful, it was a difficult book to get through. The writing and flow felt fairly sporadic.
It is a really nice book talking about how to nail the problem and business before you get lost in the whole process of startup world.
Lazer focus, sharp execution and just nailing it.
These are all tips that are heavily elaborated in this book.
Lazer focus, sharp execution and just nailing it.
These are all tips that are heavily elaborated in this book.
great
I don't have my glasses I'm. please don't force me to write a review. I use Kimble so I don't have to wear my glasses ...more
I don't have my glasses I'm. please don't force me to write a review. I use Kimble so I don't have to wear my glasses ...more
Wish I'd read this the day it was published.
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OK value. A little dated, and seems derivative of Lean Startup. But OK value.
One of the most concise and helpful startup books I've read.
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Interesting but not really what I hoped for.
The godfather of all entrepreneurship books. The principles are also great for any kind of endeavor in life when trying something new out.
| topics | posts | views | last activity | |
|---|---|---|---|---|
| Nail It Then Scale It and the Big Idea Canvas | 2 | 5 | Apr 11, 2017 08:46PM |
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“Los emprendedores tienen que poseer un poco de humildad para reconocer sus debilidades o puntos ciegos y encontrar a quienes puedan llenarlos.”
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“Pursuing a rapid experiment and finding out you were wrong and changing directions isn’t failure. That is the road to success.”
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