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Digital Assassination: Protecting Your Reputation, Brand, or Business Against Online Attacks
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Digital Assassination: Protecting Your Reputation, Brand, or Business Against Online Attacks

3.68  ·  Rating details ·  22 Ratings  ·  3 Reviews
Two leading reputation experts reveal how the internet is being used to destroy brands, reputations and even lives, and how to fight back.

From false Wikipedia entries, to fake YouTube videos, to Facebook lynch mobs, everyone from CEOs to fashion models, journalists to politicians, restaurateurs to doctors, is open to character assassination in the burgeoning realm o
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Hardcover, 304 pages
Published October 25th 2011 by St. Martin's Press
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Chris
Nov 28, 2011 rated it really liked it
Although this book was much touted on a morning news TV program in my area, I read this book. It didn't feel as exciting, and I didn't get much out of it, except to watch what I say on the net, because anything I, nor anyone else say, can(and sometimes) will be turned around and used against me. And that it isn't just one website that this happens, it takes a part in every website that is viewed for anyone worldwide.

I did enjoy Chapter 8's substory titled "Stepping on the Dog". Shows what the po
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Hadrian
Dec 31, 2011 rated it really liked it
Aimed at businesses, large organizations, and persons who aim to manage and control their profiles online, and protect against anonymous attacks. Increasingly relevant, and very useful.
Steven Farmer
Nov 08, 2011 rated it it was amazing
A really excellent book. You should buy! :)
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This is a really fascinating book... 1 3 Nov 08, 2011 02:50PM