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Complete Idiot's Guide to New Product Development
Offers advice on nurturing ideas, market research, distribution, naming a product, and business strategies
- GenresBusinessNonfiction
336 pages, Paperback
First published March 1, 1997
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November 13, 2008This far, this book gives the reader a real feel for not only the basics of New Product development, but includes deeper steps, applications and insider's experiences within the dimension of new product development, without making the reader feel like a real idiot.
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