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How to Win Friends and Influence People in the Digital Age
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How to Win Friends and Influence People in the Digital Age

3.90  ·  Rating details ·  9,060 ratings  ·  691 reviews

DALE CARNEGIE’s commonsense approach to communicating has endured for a century, touching millions and millions of readers. The only diploma that hangs in Warren Buffett’s office is his certificate from Dale Carnegie Training. Lee Iacocca credits Carnegie for giving him the coura
Kindle Edition, 272 pages
Published October 4th 2011 by Simon & Schuster
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Michelangelo Bucci The wikipedia page has a good review. The audiobook, read at 1.5x speed can be finished in a very short time. I suggest you actually read the book tho…moreThe wikipedia page has a good review. The audiobook, read at 1.5x speed can be finished in a very short time. I suggest you actually read the book though.(less)

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Average rating 3.90  · 
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 ·  9,060 ratings  ·  691 reviews

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Nov 19, 2011 rated it really liked it
Simple advice: Listen. Remember people's names. Smile. And yet, I forget.

My only criticism: I would have liked more examples that related to the digital realm. If I'd read the original "How to Win Friends", I may not have found enough new information to be satisfied.

Favorite Tidbits

You can make more friends in two months by becoming more interested in other people than you can in two years by trying to get people interested in you.

The two highest levels of influence are achieved when (1) peop
Trina (Between Chapters)
Picked this up after hearing a positive review from a friend to see if this book has any insight I could use in my social media interactions. While I agree with and appreciate the principles in this book, it is full of stories and examples that drive home WHY certain tactics work or don't work, but it lacks practical advice on HOW to implement most of the strategies. It's like "look at all this research and these people who prove that X is the right thing to do! Now go do it!" when in many cases ...more
Merphy Napier
Aug 30, 2019 rated it really liked it
I loved the focus on valuing people. So much to think about and great things to consider in day to day interactions. My one complaint is just that there were a lot of examples given for each point that didn't always feel totally necessary. But highly recommend this book. ...more
Greg Talbot
Jun 17, 2012 rated it it was ok
The original Carnegie classic "How to to Win Friends and Influence People" is a 10 out of 10 of classic books. "How to Stop Worrying and Start Living" was a pick me up I read when I was 23, and influenced me greatly.

So why the low score here. Well, the big thing that is missing is the Carnegie voice. The stories here are more relevant to our era - rival directors at a fortune 100 company, using the King's Speech as a movie to reference overcoming struggle...but it doesn't ring as authentic or in
Antonio Rossano Mendes Pontes
This book is absolutely fantastic. You have to read it. Since there are a great too many things to say, I will try to summarize those most important quotes / advices / teachings in short phrases so that you can have a general idea of it. For me, the most important lessons from Dale's revealing book are:
(1) "NOBODY IS EVER GUILTY; NOT EVEN SERIAL KILLERS", so, don´t expect self-condemnation from anyone. If you need to call someone's attention for some wrong doing, and bring the person to your sid
Louise Silk
Dec 11, 2011 rated it it was ok
Shelves: self-help
This is the classic information. Even though it claims to be updated for the digital age- It isn't.

The contents tells the story:

essentials of engagement:
bury your boomerangs
affirm what's good
connect with core desires

6 ways to make a lasting impression"
take interest in others' interests
reign with the names
listen longer
discuss what matters to them
leave others a little bit better

to merit and maintain trust:
never say: you are wrong
admit faults quickly and emphatically
begin in a friendly way
Sean McQuay
Oct 02, 2019 rated it it was ok
The original may have been good, I don't know as I haven't read it. But this version seems to be the transcript a business training company uses to teach the principles of Carnegie's original work, not a book written by a book author. The tone of the book flops back and forth between what I think are Carnegie quotes and the modern lecturer's language. Anecdotes are all over the place and far too often raise questions that are unrelated to the point the author is trying to make. And, just as ofte ...more
Sarah Churchill
Feb 13, 2017 rated it really liked it  ·  review of another edition
Shelves: books-i-own
Most of this is common sense, but that's not to say that everyone practices common sense (especially in 'the digital age') so it definitely has its use. I love that all the points made in the original book still apply today, because at the end of the day it's about people - not the form of communication.

I haven't read the original, but from what I understand this version isn't really any different other than the examples being set on social media and email. While most people could still read th
Jan 21, 2019 rated it it was ok
Shelves: audiobook, nonfiction
This book does have a lot of good, practical advice about how to deal with people: be genuine, smile, know people's names, start with praise, criticize in private, etc.

But it also lacks depth in several areas. For example, it claims it's for the digital age, but it doesn't actually give much practical advice about how to use these skills on the internet. I also lacks practical advice for when things go wrong despite your best intentions. And this is advice for white men, it doesn't talk about ho
Oct 09, 2015 rated it it was amazing  ·  review of another edition
great advice for, not only business, but also for private life. it just shows you how to care more, be friendly and non-judmental with its consequences, i.e. when people react to the affirmative and sincere you.
Semi-Academic Eric
I find the wording and perspective interesting on, essentially, the same thing that the book written by Dale Carnegie shared. Here is an overview of this book's Contents:

Part One
Essentials of Engagement

1. Bury Your Boomerangs
2. Affirm What's Good
3. Connect with Core Desires

Part Two
Six Ways to Make a Lasting Impression

1. Take Interest in Others' Interests
2. Smile
3. Reign with Names
4. Listen Longer
5. Discuss What Matters to Them
6. Leave Others a Little Better

Part Three
How to Merit and Maintain Oth
Sasha Boersma
After reading Carnegie's original, I was hoping to see a considerable update in this book - digital age applications. Maybe because it's already 6 years old and we've moved so beyond even 2011 technology, it didn't have the level of how to I was expecting.

Like the original, a whole lot of "old boys club" references and not enough modern-era anecdotes for my liking.
Ismail Shimau
Nov 01, 2018 rated it did not like it
Shelves: self-help
Very repetitive to the ideas presented in the actual "How to Win Friends and Influence People" Book. Further, only 20% or less of this book actually discusses anything about Digital age. This felt more like a desperate attempt to make the original book relevant in the Digital Age. ...more
Keith Silvas
Jan 14, 2019 rated it it was amazing
I needed to read this. Everyone should. Very good advice.
The book How to Win Friends and Influence People in the Digital Age is a modern take on Dale Carnegie's original work of the same title. It provides advice on how to become a more influential person in your life, whether in business ventures, on social media, or personal interactions. The book is also riddled with anecdotes that help clarify how to implement these tips in one's day-to-day lives.

The most important takeaway of the book is that influence comes from valuing people and giving them th
Books With Harpreet
Jan 03, 2021 rated it it was amazing
This is my first / favorite book..😍 and a must read book for everyone..❤
Jun 07, 2019 rated it did not like it
Mayyybeee 1.5 stars. Which isn't to say that I really enjoyed this at all, but the different examples/anecdotes made some of it slightly easier to get through.
This book feels more like an essay compilation than a book. Not only that, but the essays feel like the result of a class of students all needing to turn in an essay on leadership. Only one of them actually wrote the essay, but was kind enough to distribute it to everyone else under the stipulation that they "change it a little."
That's i
Muhammad Khan
Apr 25, 2017 rated it it was ok
Theres some minority of good data with mostly filler words to surround them. I guess the original book is much better, the one without the digital age.
Alexander Novicov
Aug 07, 2017 rated it liked it
It was a great book a lot had to do with the classic book that Dale Carnegie wrote.
Apr 25, 2019 rated it it was amazing
Shelves: psychology
Interesting and useful.
Nov 18, 2020 rated it really liked it
I had always avoided this book (in any edition/format) because the title was a bit off-putting for me. Friends are not meant to be "won" and the idea of influencing people somehow seemed shady to me (thank you, Twitter and politicians). However, I finally decided to read it and imagine my surprise when it was almost the exact opposite of what I was expecting.

Instead of gimmicky tips or advice about winning people over or getting them to see your point of view, it was just an honest guide in how
Jul 20, 2021 rated it really liked it
Despite the cheesy name and my skepticism I'm really glad I read this book. It was super helpful and insightful. Going over what you already know but helps with gaining insight on how to be a good manager. ...more
Donal Brady
Feb 19, 2018 rated it really liked it
This review has been hidden because it contains spoilers. To view it, click here.
Ashley Lhérisson
Oct 22, 2020 rated it it was amazing
I thoroughly enjoyed this book. I especially enjoyed Part 3 on How to Merit and Maintain Others' Trust, and Part 4 on How to Lead Change Without Resistance or Resentment.

Part 3 provides great advice on how to (1) admit faults quickly and emphatically; (2) surrender the credit; and (3) appeal to noble motives. Part 4 shares powerful techniques like (1) "forgive and remember, when it comes to learning from mistakes; (2) ways to effectively magnify improvement through praise and encouragement; and
eve v.
Jun 23, 2020 rated it it was ok
I haven't read the original Dale Carnegie, but this version was available to me in audiobook form and from what I gather it's very close to the original with only minor alterations. I've been meaning to read Dale Carnegie forever and now that I have... oh my goodness, where do I freaking start?!

The ONLY benefits you can maybe glean from this book are general courteous conversation tips (ask questions, use first names, etc) and "diplomatic niceness" tips which are beneficial for workplace and bu
Eileen Iciek
Sep 28, 2016 rated it did not like it
This book was pleasant enough and had a few common helpful hints. However, what really got it a 1 star review was towards the end when the author tells the story of women in the workforce after WWII. These women had stepped up and had responsible jobs that they had performed well in, but were set aside for the returning soldiers. The one example the author gave was in restaurants, where women who had been cooks were demoted to the lower paying positions of waitresses. There was quite a bit of ac ...more
Feb 06, 2018 rated it really liked it  ·  review of another edition
I've never yet read the original, having had a cynical view of what I perceived to be subtle American manipulation: 'do these tricks for results'. My public library had only this updated version however, and I am glad I read it. The approach is positive, the tone genuine and grounded in the wisdom literature. I have taken extensive notes which I need to apply in lots of human interaction, not just digtally. Here's one gem "always remember that what motivates you to win friends is rarely what mot ...more
Daniel Fok
Sep 24, 2015 rated it really liked it
Overall great book. It can help you get things done faster. While the title seems manipulative, it's really about making a positive change, where everyone can mutually benefit. It's just a matter of how you use this new found knowledge. Business leaders can spur on their corporations with this, teachers can spur on their students with this. Basically, it's applicable to EVERYONE.

I've borrow this from the library to see if it's worth buying. Now, it will definitely be sitting on the shelves of my
Jul 19, 2020 added it
DNF. Don't think the "digital age" examples add much to the timeless advice. ...more
Jul 10, 2019 rated it it was ok
Shelves: audiobooks
On one hand, there were some interesting pieces of advice that continue to rattle around in my head, such as "don't criticize, condemn, or complain."

On the other hand, there were a number of sections that had somewhat questionable examples that were treated with a rose-coloured glass view, such as the celebrity who was "providing crucial help" during a natural disaster by retweeting information while on her elliptical machine. Seriously!? Perhaps a product of its time, the book was annoyingly "S
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Dale Breckenridge Carnegie (originally Carnagey until 1922 and possibly somewhat later) (November 24, 1888 – November 1, 1955) was an American writer and lecturer and the developer of famous courses in self-improvement, salesmanship, corporate training, public speaking and interpersonal skills. Born in poverty on a farm in Missouri, he was the author of How to Win Friends and Influence People, fir ...more

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“Save someone's face once and your influence with him rises. Save his face every time you can, and there is practically nothing he won't do for you.” 8 likes
“foundational principles—don’t criticize, condemn, or complain; talk about others’ interests; if you’re wrong, admit it; let others save face. Such principles don’t make you a clever conversationalist or a resourceful raconteur. They remind you to consider others’ needs before you speak. They encourage you to address difficult subjects honestly and graciously. They prod you to become a kinder, humbler manager, spouse, colleague, salesperson, and parent. Ultimately, they challenge you to gain influence in others’ lives not through showmanship or manipulation but through a genuine habit of expressing greater respect, empathy, and grace.” 6 likes
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