The real New Jersey lies beyond the turnpike and rest stops travelers know well. Find a place called Fort Nonsense in Morristown, ride along the Black River and Western Railroad from Ringoes to Flemington, attend the Cowtown Rodeo in Woodstown, or stand beneath Lucy the Elephant in Margate City.
A good "get-going-in-a-general-direction" resource.
Sometimes leads to not so off-the-beaten-path destinations... but once you begin snoopin', you just might be surprised at all the little finds of your own along the way :).