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The Ambivalent Consumer: Questioning Consumption in East Asia and the West
In The Ambivalent Consumer, Sheldon Garon and Patricia L. Maclachlan bring together an array of scholars who explore the ambivalence provoked, especially in East and Southeast Asia, by the global spread of "American" consumer culture. As the world's second-largest economy, Japan has long engaged in a vibrant consumerism tempered by deeply held beliefs about morality, thrif ...more
Paperback, 314 pages
Published July 13th 2006 by Cornell University Press
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