Google Power Search: The Essential Guide to Finding Anything Online with Google

by Stephan Spencer

Behind Google's deceptively simple interface is immense power for both market and competitive research―if you know how to use it well. Sure, basic searches are easy, but complex searches require specialized skills. This concise book takes you through the full range of Google's powerful search-refinement features, so you can quickly find the specific information you need. Learn techniques ranging from simple Boolean logic to URL parameters and other advanced tools, and see how they're applied to real-world market research examples.

Genres: Nonfiction, Technology, Reference, Computers, Amazon, Business, Web

70 pages, Paperback

First published January 1, 2011

About the author

Stephan Spencer is author of Google Power Search , co-author of The Art of SEO , and co-author of Social eCommerce , all published by O'Reilly.

Stephan is the founder of Netconcepts. Netconcepts started out as a web design and marketing agency, but over time morphed into a leading SEO firm. Stephan, and Netconcepts, had been heavy into the science of SEO since 1999.

Netconcepts was acquired in January 2010 by paid and organic search software/services agency Covario.

Stephan is the inventor of the automated pay-for-performance natural search technology platform GravityStream, re-branded as RIO SEO Website Optimizer.

He is a Senior Contributor to Practical Ecommerce and to MarketingProfs.com, and a columnist for Search Engine Land, Multichannel Merchant, and The Huffington Post. He's also contributed to DM News, Catalog Age, Catalog Success, Building Online Business, Unlimited, and NZ Marketing magazine, among others.

Stephan is a frequent conference speaker on SEO and other online marketing topics for the Direct Marketing Association (DMA), American Marketing Association (AMA), Shop.org, Internet Retailer, SMX, IncisiveMedia (Search Engine Strategies), O'Reilly/TechWeb, PubCon, ECMOD, IQPC and IIR. His hundreds of speaking gigs have taken him around the globe - everywhere from Berlin, London, Toronto, Santiago, Sydney and Auckland, to New York, Chicago, San Francisco, Los Angeles, and places in between.

Stephan is an avid blogger. He blogs at Stephan Spencer's Scatterings, NaturalSearchBlog.com, BusinessBlogConsulting.com, ChangesForGood.org, and Google, I Suggest... He's also been a contributor for the following group blogs:  The Huffington Post, Searchlight (part of the CNET Blog Network), Shop.org Blog, and MarketingProfs Daily Fix.

Stephan is on the board of Impact Network and on the advisory board of CrowdGather.

He holds an M.S. in Biochemistry from the University of Wisconsin-Madison.

+Stephan Spencer

Reviews

[Thao · Rating 4 out of 5]

An introduction book on using Google for searching information by using syntax and boolean... Thanks for the summary and explanation of google search operators and suggest how to refine the queries more effectively.

[Vanessa · Rating 3 out of 5]

Needs an update (eg dead links) but otherwise a good introduction.

[Zara West · Rating 5 out of 5]

Covers the basic of carrying out effective Google searches. A bit dated.

[Erica Robyn Metcalf · Rating 4 out of 5]

I wish I had this book while I was in middle school/high school/ college! Very informative! Definitely worth buying a copy if you are into research or school!

[Carter Hemphill · Rating 3 out of 5]

Short and useful book for learning how to use Google searches more effectively. Will help with doing research at work.