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Psychologiczne mechanizmy reklamy

3.75  ·  Rating details ·  16 ratings  ·  0 reviews
Nieszablonowa książka Dariusza Dolińskiego ukazuje reklamę wkomponowaną w społeczne otoczenie człowieka. Autor, wybitny psycholog społeczny, wyjątkowo przystępnym, barwnym, pełnym przykładów i anegdot językiem opisuje nawet bardzo skomplikowane zjawiska, osadzając je w powszechnie uznawanych teoriach współczesnej psychologii.
Hardcover, 320 pages
Published 2008 by Gdańskie Wydawnictwo Psychologiczne (first published 2003)
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