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22 Keys to Sales Success: How to Make It Big in Financial Services
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22 Keys to Sales Success: How to Make It Big in Financial Services

3.55  ·  Rating details ·  11 ratings  ·  2 reviews
In the past few years, the financial industry has undergone dynamic structural changes that have deeply affected the sales process. Bruised by market volatility, today's consumer is skeptical and demands more for less. A business needs fresh approaches to sell in today's tough marketplace. Here are the 22 Keys that can help any financial professional make more money, work ...more
Hardcover, 203 pages
Published April 1st 2004 by Bloomberg Press
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3.55  · 
Rating details
 ·  11 ratings  ·  2 reviews


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Bader Alrasheed
Oct 30, 2017 rated it liked it
Great insights, a good summary of the key sales skills and effective mindset. Serves as a good refresher but doesn't necessarily offer novel ideas in sales.
Steve Thomas
May 04, 2012 rated it liked it
Solid book. Seems a bit oversimplified at some points, but I think it's really more of a case of a book that's written well and without unnecessary jargon. There is good advice on how to sell in this book, ranging from how to distinguish between customers and clients to psychological battles with clients such as getting them to say yes and overcoming objections.

Selling is something that we do everyday without thinking about it, whether your selling yourself at a job interview or literally sellin
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