99% Inspiration: Tips, Tales & Techniques for Liberating Your Business Creativity

by Bryan Mattimore

Tells how to encourage creative thinking, suggests warmup exercises, and describes techniques used by successful companies to generate useful ideas

180 pages, Paperback

First published November 26, 1993

About the author

Bryan Mattimore is president and co-founder of The Growth Engine Company, LLC, an innovation agency based in Norwalk, Connecticut. In the last 25 years, Bryan has facilitated over 1000 brainstorming sessions, moderated over 500 creative focus groups, and managed over 200 successful innovation projects for a wide variety of Fortune 500 clients. He is the inventor of the creativity training game, Bright Ideas.