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The Start-Up of You: Adapt to the Future, Invest in Yourself, and Transform Your Career

3.87  ·  Rating details ·  5,537 Ratings  ·  436 Reviews
A blueprint for thriving in your job and building a career by applying the lessons of Silicon Valley’s most innovative entrepreneurs.

The career escalator is jammed at every level. Unemployment rates are sky-high. Creative disruption is shaking every industry. Global competition for jobs is fierce. The employer-employee pact is over and traditional job security is a thing o
Kindle Edition, 274 pages
Published February 14th 2012 by Crown Business (first published January 1st 2012)
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Brenda B
My take-aways:
1 "The faster way to change yourself is to hang out with people who are already the way you want to be."
2 The "Interesting People Fund" concept. Set aside a bit of money for going out for coffee, lunch, or flying to Boston for a meeting with interesting people. It's an investment in yourself.
3. "The best way to make sure that lucky things happen is to make sure a lot of things happen."
4. (Talking about negativity bias) "To keep our ancestors alive, Mother Nature evolved a brain tha
Bojan Tunguz
Feb 10, 2012 rated it it was ok
The basic premise of thesis book is the following: the entrepreneurial mindset and attitude are essential for anyone's career in today's economy. Thinking like an entrepreneur is not any more reserved just for the ultra-ambitious, well-funded Silicon Valley types; in order to succeed in today's job market everyone has to adopt many of the practices that successful entrepreneurs have been employing for decades. This, in and of itself, seems like a great piece of advice. Unfortunately, this book f ...more
Clare Herbert
rated it really liked it
May 08, 2012
Abeer mohammed
Feb 27, 2016 rated it it was amazing
هذا النوع من الكتب اللي لما تقرا بعض فقراته تقول "واااااو!" ويجي ببالك كم شخص وانت تقراه تقول بنفسك "لازم يقرون هذا الكتاب" ببالي اروح جرير اشتري منه ٤ نسخ ، واحد لمحمد زوجي والثاني لخلود اختي والثالث لأروى صديقتي والرابع لزميلة العمل ساره ..

اللي عاجبني في الكتاب ان مؤلفه مؤسس لينكد ان يعرض تجربه فعليه وعصارة افكاره اللي تساعدك للبدء في صفحة مهنية جديده ، سواء كان العمل في مشروعك الخاص او العمل في شركة ثانيه او حتى كيف تطور نفسك .. حبيت مره الافكار اللي عرضها
Feb 28, 2012 rated it liked it
I make it a point not to take career advice from people who make money off of giving me career advice; however, I am thinking of living by example and making money off of people for giving them career advice.

But I wasn't looking for career advice from this book. Someone recommended it to me and thought it was something I'd like to read. I didn't get it at first. I care little about advancing in my career, and I only need to make enough money to live my life. You know, just enough money to do th
What a waste of time this is. There is really no information that cannot be found in 100 (1000?) other business books that are better. This is an extended commercial for LinkedIn (which I use and really like for the record, but I don't need to read the infomercial.) Also, some of the message seems to be "its who you know." True dat, but not very helpful advice unless you are teaching people how to connect.

By way of confession I will say I don't really like many business self-help books. I read t
Mar 31, 2012 rated it really liked it
Another great book on the power of networking. It is co-authored by the creator of Linkedin, which has surprisingly to many, been around for a lot longer that new comers like Facebook. The book is primarily aimed at those people on the career treadmill looking to make a change, however the information provided is certainly applicable to anyone.

This book addresses 'networking' as something you give before you receive. It demonstrates how cultivating a wide and diverse network is what will not onl
May 02, 2014 rated it it was amazing  ·  review of another edition
Recommends it for: Tom van Rheeden, Emily Loh, Tan Ozaslan
Shelves: business, work
An easy read with lots of good nuggets on self-development, properly using your network, and giving back. Probably my favourite book on career advice.
Sep 23, 2012 rated it really liked it
Other reviews provide a good summary of what's in the book so I'm just sharing some disparate things that stood out for me:

* Upfront, Reid Hoffman states that this is not a job hunting manual. It's about giving you a mindset that you need to adapt to the future. In his true fashion of always thinking about how he can make an impact on the world, he says "More broadly, society flourishes when people think entrepreneurially. More world problems would be solved - and solved faster - if people pract
Jan 17, 2016 rated it really liked it
Shelves: networking
Unfortunately cannot remember much after some months of reading it. Should write down my notes earlier :S

* Re-readability: yes
* Note: 4/5

The motivation for the book is one idea: the steady career paths of the past are gone. Today's environment is extremely dynamic and we should be adaptable and ready to change jobs multiple times.

The solution for the authors is to think one's life and career a start-up, or more simply put, be pro-active, create an identity that goes beyond your current employer,
Amanda Spacaj-Gorham
When the former Executive VP of PayPal and co-founder of LinkedIn writes a book on networking and entrepreneurship, it's a good bet he knows what he's talking about and your time would be well spent reading it.

His analogies and concrete examples of networking done well bring the strategic advice to life for the reader. The personal perspective on how networking between the former founders of PayPal influenced further career moves between the one time co-workers vividly painted a picture of mutua
Muhammad Arrabi
Sep 11, 2012 rated it liked it
I finished reading The Startup of You book recently, written by Reid Hoffman (LInkedin cofounder) & Ben Casnoca. I thought I'd share few comments about it.

The book is great for those who want to enter the "Business World":
- either fresh college graduates
- or technical people who want to make the jump to business roles
It gives a number of recommendations - that are frankly similar to a lot of other books. But the style is direct & clear, which makes for an easy reading.

The book has som
Maria Guzman
Mar 16, 2012 rated it really liked it
Shelves: favorites
"Invest in yourself, invest in your network, and invest in society". This is "what" it is all about. The "how" is what makes this book a good reading material for career people who are clueless on why it is hard to get a dream job nowadays...much less hold one. In the olden days, the only requirement to have a job security is to show up at work on time, work efficiently, go with the flow, be loyal, stay with the company for so many years and retire at 65. Nowadays, that is not enough. I am sure ...more
Joana Botelho
Jun 03, 2013 rated it really liked it
Star-up, Um Novo Futuro é um livro que nos dá orientações para a gestão de carreira nos dias de hoje em que já não é possível expectar ficar no mesmo emprego, eventualmente até no mesmo ramo de actividade, o resto da vida.
Ao longo deste livro o autor dá-nos muitos exemplos de percursos profissionais nos mais variados sectores de forma a explicar como devemos estar preparados para ser empreendores.
Este livro dá-nos orientações para correr riscos inteligentes, perseguir oportunidades e eventualm
Ovi from nugget
May 20, 2016 rated it really liked it
Redesign your mind by building the greatest start-up: you

It’s unwise, no matter your stage of life, to try to pinpoint a single dream around which your existence revolves.

There are a lot of books about starting your own business and becoming an entrepreneur. And now, thanks to Reid Hoffman and Ben Casnocha, there’s finally a great book for those who want to remain employed, but on their terms....more
Kit Pang
Jan 04, 2015 rated it it was amazing
This will be the book that I will be dedicating my time to in 2015 to 'invest in myself'. I found the knowledge in this book to be extremely useful, especially about entrepreneurship, relationship building and self-improvement.

My core takeaway:

Permanent Beta:
1. To always be starting
2. To forever be a work in progress
Sana Vasli
Dec 15, 2016 rated it really liked it
This is a really good 'career' book. Perhaps I would have rated it a 5 earlier in my career.

Reid Hoffman is really surprising. You'd expect from being the 'oracle of Silicon Valley' that he's a massive risk taker and is willing to bet the farm on any idea.

Very pragmatic and intelligent approach to career development.
Feb 05, 2017 rated it liked it
Несколько затянутая, на мой взгляд, книга с тремя основными идеями поиска работы: докажите, чем именно вы лучше других претендентов; имейте запасной план, а лучше не один; лучшая работа находится не по объявлениям, а через знакомы и их знакомых ("слабые связи").
Kristina Lee
Jul 13, 2017 rated it it was amazing
Most of us have heard the tips in this book but rarely have read it all synthesized in one go, nor written as clearly and succinctly as it is here. I've read many similar books and found this one to he absolutely, hands-down, the most important one yet. Granted, I'm already doing some things Reid outlines, but it's good affirmation and a good reminder to all of us to never stop hustling. Never stop building your network. To keep in motion the people that are the whirlpool of our "lives in beta."
Aug 24, 2012 rated it liked it
As a genre, self-help can mean large type, lots of space between paragraphs and annoying ‘to do’ lists. But The Start-up of You is different. Its co-author is Reid Hoffman, a legend of Silicon Valley, founder of LinkedIn, co-founder of PayPal, and a big-time investor through the venture capital firm Greylock Partners. Unlike most self-help authors, Hoffman has demonstrably helped himself - to almost $2bn according to Forbes - and earned the respect of some of the world’s smartest businesspeople. ...more
Sep 07, 2013 rated it it was amazing
This was a book I needed to read when I about to graduate from college. I thought I was going to visit them and keep in regular contact at least weekly. I was wrong and I regret days I spent depressed that I wasn't in contact with people who could help me with my career/life goals.

Reid Hoffman's book The Start-Up Of You empowers a young twentysomething or even a mid-30 yr old to realize that everyone was born an entrepreneur. There's a great quote by Nobel Peace Prize winner and microfinance pio
Jaron Dunford
Feb 15, 2014 rated it it was amazing
Shelves: read-business
This review has been hidden because it contains spoilers. To view it, click here.
Mike Ogilvie
Jan 24, 2012 rated it really liked it
Shelves: business-helpful
In a nutshell, this book encourages the reader to treat him/herself as a start-up. More specifically to treat his/her career as a start-up.

If you're convinced that being proactive, creative, and nimble in your approach to your career, you're most of the way there. After that it's a series of common sense ideas to help you along the way. A big portion of it is how to (and why you should) grow your networking and outreach to others.

I really like this book because it focuses on the individual and h
Feb 23, 2012 rated it really liked it
This book is for anyone who wants to manage their career - be it the first time entrepreneur, the middle manager in a Fortune 500 firm or a SMB owner.

Pros: The book is part motivational and is interspersed with practical advice on how to make the most of your existing network using existing internet based tools (LinkedIn being one of them). It offers very good advice on how to always have (and create) a back-up plan by leveraging your current skills, how to build up new skills and capabilities w
Dec 31, 2012 rated it really liked it
As I approached the decade in which I can - at least theoretically - consider early retirement, I started to wonder about second and third careers. I started thinking about business school, but was self-aware enough to realize I knew very little about business. So I bought a couple of business e-books and fired up the Kindle.

This is the first book on business I read. The basic premise of "The Start Up of You" is to view yourself as essentially an individual start-up corporation - lean, flexible,
Sep 07, 2012 rated it it was amazing
Out of the many career guidance books I have read, I enjoyed this the most. The authors did a very good job of providing clear and actionable advice for people with the desire to manage their careers more actively. They make it immediately clear that the times when people stayed 30 years in one job have passed, and that we have to treat our career more like the start up of our own company. I enjoyed that the ideas in this book can be applied to any work environment – whether large corporations o ...more
Sep 27, 2013 rated it it was ok
I gave on this simplistic book for a reason -- there is nothing in it that is not a faint echo of other business advice in other, better books on the market today.

Obviously, people are going to think that the CEO of LinkedIn has some invaluable business advice to dispense to those who recognize his name. He discloses virtually none of it in this book. (One wonders how he became a CEO in the first place...)

Instead, he takes tried-and-true advice and decides to "rebrand" it as his own discovery.
Dec 27, 2015 rated it liked it
Quick read on modern career development.

The book's main point: always be creating opportunities, whether through personal development, networking, or regularly reevaluating one's circumstances. Reid Hoffman spends ~150 pages making this point, much of which includes advertising features of LinkedIn or reminding you that he's friends with Peter Thiel and Elon Musk (fortunately, it's easy to skim). But the book makes up for these parts by concretizing the general point into easy-to-follow suggesti
Nguyen Linh Chi
Nov 19, 2016 rated it it was ok
Pros: Nice examples of successful start-ups such as Pinterest, Flickr, Netflix, Paypal, etc. Personally, I really enjoy two examples, which are "Paypal mafia" and one way you can be helpful to Bill Gate is bringing him information about trends of youths to use technology.

Cons: The author's arguments are generally simply and ubiquitous in every business book. For example, "find your competitive advantage", "find your aspiration", "seize opportunities through your contacts" and "you must try and l
Rafal Szymanski
Mar 20, 2016 rated it liked it
I haven't really thought about my career that way - as a startup - and 'The Startup of You' was convincing that it's a good way to think about it. At times it feels like a commercial for LinkedIn (update your LinkedIn profile, send messages, update status, share information, etc) but it wasn't too distracting from the main message. Reid Hoffman is rich enough he doesn't need any book proceeds so I think the information here is not biased and simply what worked for Reid in his career, with a litt ...more
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Reid Hoffman is a Partner at Greylock, and Co-Founder and Executive Chairman at LinkedIn.

Reid joined Greylock Partners in 2009. His areas of focus include consumer Internet, enterprise 2.0, mobile, social gaming, online marketplaces, payments, and social networks. Reid likes to work with products that can reach hundreds of millions of participants and businesses that have network effects.

An accomp
More about Reid Hoffman...

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“Society flourishes when people think entrepreneurally.” 20 likes
“The person passionate about what he or she is doing will outwork and outlast the guy motivated solely by making money.” 14 likes
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