Reverse Psychology Marketing: The Death of Traditional Marketing and the Rise of the New “Pull” Game

by Indrajit Sinha, Thomas Foscht

Supplementing ideas and insights with numerous engaging and topical anecdotes, this book explores the radical and distinctive concept and approach of Reverse Psychology Marketing. It will show you how to understand and connect with current changes and evolving trends occurring in the field of marketing.

212 pages, Hardcover

First published November 22, 2006

Reviews

[Judith]

This book is a really interesting and easy read! I liked how the authors used so many examples to illustrate their claims. It's good to know some of the tricks that marketers have up their sleeves, especially in this day and age where we're bombarded with advertising from millions of technological portals.