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Влейте в нее свое сердце. Как чашка за чашкой строилась Starbucks.
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Влейте в нее свое сердце. Как чашка за чашкой строилась Starbucks.

3.99  ·  Rating details ·  5,588 Ratings  ·  382 Reviews
Since 1987, Starbucks's star has been on the rise, growing from 11 Seattle, WA-based stores to more than 1,000 worldwide. Its goals grew, too, from the more modest, albeit fundamental one of offering high-quality coffee beans roasted to perfection to, more recently, opening a new store somewhere every day. An exemplary success story, Starbucks is identified with innovative ...more
Paperback, 288 pages
Published 2005 by Стокгольмская школа экономики в Санкт-Петербурге (first published January 1st 1997)
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Jun 10, 2010 rated it it was ok  ·  review of another edition
Shelves: business
Supposed to be inspirational for starting a business, but actually rather the opposite. This guy is so ambitious, so confident, so determined, so certain, so driven. I'm feeling much the opposite these days. If that stuff is what it takes, I have no business starting a business.


I really enjoyed the beginning of this book, which was kind of a corporate adventure story about starting Starbucks from about three local stores and a mail-order catalog. It was exhilarating reading about all the chal
Jason Navallo
Dec 02, 2014 rated it it was amazing  ·  review of another edition
One of the greatest "business" biographies I have ever read!

Liked it so much that I actually used it as a source in my book, Thrive: 30 Inspirational Rags-to-Riches Stories.
This success story is not just about coffee but a romantic affair, a quixotic experience, a story about passion and persistence, people and leadership, commitment and responsibility, love and imagination.

Howard Schultz certainly poured his heart into every single page as he narrates his amazing and compelling business adventures - chronicling his roller coaster ride of building up a small coffee shop into a worldwide phenomenon whilst gracefully and delightfully capturing the heart and soul of t
Petr Didenko
Jan 04, 2011 rated it it was amazing  ·  review of another edition
Must read book ;-) Есть на русском.
May 17, 2015 rated it really liked it  ·  review of another edition
In a nutshell this book is Schultz’s memoir, a major part of which obviously includes Starbucks. It’s very well written, in fact quite poetic at times. It shares his struggles of having acquired and built Starbucks from the ground up while everyone else thought investing in a technology venture made more sense. He has been swimming against the tide his whole life—growing up in the Projects, having an ailing father who inevitably passed away due to cancer, acquiring a coffee company that everyone ...more
Khánh Trình
Trong cái thời đại thiếu hụt niềm tin vào giá trị sống như hiện nay, một quyển sách truyền cảm hứng như "Dốc hết trái tim" thực sự rất cần thiết, giúp tôi có được niềm tin rằng "thành công không phải đánh đổi bằng những giá trị tốt đẹp mà một doanh nghiệp đã từng gầy dựng".

Điều thu hút nhất khi tôi đọc, là cách mà Howard kể về giai đoạn Starbucks còn non trẻ, cách mà anh lèo lái cả công ty của mình. Rất thật, Rất rõ ràng! Howard khiến tôi tin nếu bất kì ai hành động bằng niềm tin vào giá trị và
Matt Burgess
May 05, 2010 rated it it was amazing  ·  review of another edition
Pour Your Heart into It : How Starbucks Built a Company One Cup at a Time (1999), Howard Schultz

An absolutely amazing book and here's why. Whether you like inspiring tales, historical stories, business how-to or lessons on leadership, this is your book. Howard Schultz gives his firsthand account of realizing a vision and taking audacious leaps all the while exuding discipline and patience. Obviously, this book will mean more to people familiar with Starbucks and having experience its rapid growt
Jimmy Scharpf
Jul 21, 2010 rated it really liked it  ·  review of another edition
I love coffee, can't start my morning without it. I was a big fan of Starbucks as well up until they started to take over the world. This book by founder Howard Schultz explains how Starbucks went from a specialty shop that only sold whole, roasted coffee beans to the drive thru coffee franchise we know today. Very interesting and insightful read, good for anyone interested in business or who has a love for $6 coffees. I read this book on a plane and had about 4 cups of coffee while reading it b ...more
Sep 14, 2016 rated it really liked it  ·  review of another edition
Shelves: business, audiobook
I’ve read quite a few books on Starbucks already, including Schultz’s second book, Howard Behar’s book, and two by Joseph Michelli (and I’m not even counting Michael Gates Gill’s books). These are all about how Starbucks operates, how it is a somewhat unique creature among big companies in how they approach their employees, their customers, and their business. Schultz’s second Starbucks book, “Onward” is very similar to this one in that it covers events and decisions made in the operation of Sta ...more
Tim Johnson
Schultz seems to be almost the antithesis to Steve Jobs. This book provides a fascinating look not only at Schultz himself but the birth and growth of Starbucks as a company. I started reading this because of an article I read listing the 10 best part-time jobs. If Schultz is sincere, and I think he is, I greatly appreciate the values he has helped build into the Starbucks corporation and the reasoning behind those decisions.

It is clearly evident that Schultz is especially nostalgic about his ea
Dhiraj Sharma
Feb 12, 2013 rated it it was amazing  ·  review of another edition
I never expected any CEO to write a book about his company in such a lucid and flawless manner.
Howard Shultz left his high paying job at Xerox and joined Starbucks, opened El Giornale, took over Starbucks, sought venture capitalists in the market, opended stores outside Seattle and then all over US, brought in professionals into the business while at the same time retaining two very important core values, "Employees" and "The taste of Coffee".

Starbucks whole journey from humble beginings in a s
Femina Ernest
Mar 29, 2016 rated it really liked it  ·  review of another edition
Pour Your Heart Into It- Howard Schultz completely poured his heart into it. It's a highly motivating book. I admire his 4 principles of success. "Don't be threatened by people smarter than you. Compromise anything but your core values. Seek to renew yourself even when you are hitting home runs. And everything matters." Guess, this is common for all kind of business. The way he illustrates and narrates, really creating an interest for us to proceed further. Happy to see he is so particular on " ...more
Yigit Yilmaz
Mar 30, 2017 rated it really liked it  ·  review of another edition
Starbucks günümüzde her ne kadar popüler kültürün bir temsilcisi olarak konumlansa da aslında o bütün dünyada kahveyi bir kültür hâline getirmiş sıra dışı bir şirket. Sahip olduğu pazarlama stratejileri, müşteri ilişkileri, büyüme atılımlarını ilginç bulduğum için bu kitabı okumak istedim ve kitap boyunca kendimi bir serüvenin içerisinde buldum.

Şirketin bu günlere gelene kadar geçirmiş olduğu zorlukları, kritik kararları, fark yaratan kampanyalarını ve kendilerinle özdeşleşen birçok inovasyonu S
Feb 09, 2008 rated it really liked it  ·  review of another edition
Recommends it for: Starbucks Baristas (past and present)!
Recommended to Anna by: Of course my store manager
If, like me, you are a former Starbucks employee, you have a soft spot in your heart for Howard and everything that he says and does. He's like our little demi-god, or even our very own evangelical leader in the worship of coffee (he certainly rakes the money in like Evangelical Mega-churches - some of which have Starbucks' inside them). However, if you are not, remember that Howard always has rose-colored glasses on (that he knows are there) and floridly romanticizes everything around him, from ...more
Hiep Nguyen
Feb 08, 2016 rated it it was amazing  ·  review of another edition
An extraordinary effort to make real high-class coffee popular, a vigorous passion to educate the art of tasting coffee. It's all about working from the heart of a dedicated business owner.
The book depicts a snapshot overview of many up-and-down years of growth of the giant Starbucks:
+ Constantly innovating in various aspects (e.g. products, store design, stakeholder relationship development, business expansion).
+ Flexibly & instantly reacts to market changes.
+ Humans are kept at the center
Aug 29, 2016 rated it really liked it  ·  review of another edition
What an inspiration! I had a good timing reading it right before the start of my entrepreneurship program. So interesting to peek behind the curtain of this "faceless corporation" and to see the devotion and the passion of the people building it.
Thanh Tam Pham
Feb 14, 2017 rated it it was amazing  ·  review of another edition
This is my favorite book about entrpreneurship spirits. It teaches me the story of how one's passion and working hard pay off.
Mohammed Alshanakhnakh
Jun 22, 2012 rated it really liked it  ·  review of another edition
Shelves: 2013

I really enjoyed the story of how Starbucks was started and the stories behind the introduction of their then-new products such as Frappuccino and cold coffee beverages (with Pepsi Co.). It has great lessons on building a brand the correct way (i.e. by building successful products and services, and maintaining high quality). It also gives good insight on shifting from an Entrepreneur company to a professionally-managed one.

I couldn't help but notice that the author sounds arrogant a bit arrogan
i cant deny that this book was very well written with a chronicle history starting from schlutz's childhood, just to give u the right idea of his background for a better understanding of his future along with starbuck's. its very inspirational, quite boring at times but it helps you see what he saw, not an opportunity for business and wealth, but the idea of romance with a magical cup of dark roasted coffee and his passion to make everyone fall in love with it, just like he did. and that is how ...more
Dec 26, 2015 rated it really liked it  ·  review of another edition
The title says it all. The book is about how Starbucks as it was by the year 2000 came to be. The author has a deep passion for what he has done and ferverously goes to length to make the point that everything they did was gold and that they never made a mistake. As compelling a read it was, I have to conclude that the writing feels a bit biased. I enjoyed learning how he built a company based on passion, trust and thirst for victory, but can't help but feel tgat the guy is religously proud of w ...more
His story is truly inspiring. Very surprising to find that Peet's was once a part of Starbucks! I liked learning about how his vision pushed the envelope on coffee quality and community of the coffee shop. I found the end way too repetitive with many cliche adages about innovating in big companies etc. (especially repetitive if you have read the Lean Startup) but nonetheless, really inspiring rags-to-riches story.
May 27, 2013 rated it really liked it  ·  review of another edition
This was a most satisfying business biography. Schultz writes of falling in love with a business niche, selling the concept to investors, creating a public company, building an international brand, and then dealing w crises as the business matured, The book moved briskly and intelligently through its topics. The book could have been improved through a timeline of events and a photo section. The book was well written w a professional writer co-author.
It was very interesting book about starbucks and Howard explained about how to build relationship with trust and confidence and pour your heart into work. He started partnership with coca cola company for selling cocks in their stores to attract more customers. Howard taught to employees about how to prepare great copy to customers and serve with trust. I am recommending everyone to read this book.
Đậu Maruko
Feb 02, 2017 rated it really liked it  ·  review of another edition
after reading this book, i tried frappuccino for the first time because of my curiosity and inspiration i gained from Howard Schultz. the coffee is not as good as i expected but this book about it is amazing. "Pour Your Heart Into It" not only tells a story of a coffee company but it also gives us precious life lessons, especially the business ethic.
Oct 27, 2014 rated it really liked it  ·  review of another edition
This business method of the book was interesting and I liked the entrepreneurial aspect of how the company the end though it seemed too much like an advertisement for Starbucks.. I don't even drink coffee and found myself wanting one.
Good advice in the first few chapters but the last few chapters is a corporate rant of why Starbucks is not a "big business" and why Starbucks is socially responsible and other such things. I skipped the last few pages altogether
Alaeddin Hallak
If you want success to mirror that of Starbucks, give your customers something authentic, whose values they can trust! If you want your business to grow like Starbucks, find ways to renew your brand and create a community that cares for its employees.
Jul 19, 2015 rated it really liked it  ·  review of another edition
This book is creatively crafted in w way it can be an interesting read for all kinds of people, from those who want to know how big companies are built from scratch to those who just want a fun read.
Himanshu Aggarwal
“Every step of the way, I made it a point to underpromise and overdeliver. In the long run, that's the only way to ensure security in any job.”
― Howard Schultz, Pour Your Heart Into It: How Starbucks Built a Company One Cup at a Time
Christopher Lewis Kozoriz
"Life is a series of near misses. But a lot of what we ascribe to luck is not luck at all. It's seizing the day and accepting responsibility for your future. It's seeing what other people don't see, and pursuing that vision, no matter who tells you not to.

In daily life, you get so much pressure from friends and family and colleagues, urging you to take the easy way, to follow the prevailing wisdom, that it can be difficult not to simply accept the status quo and do what's expected of you. But w
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Schultz is an author and businessman. He was born on July 19th of 1953. He is mostly known for owning Starbucks; he is also the CEO and chairman of that company.
He graduated Northern Michigan University with a bachelor's degree in Communication.
Schultz authored the book Pour Your Heart Into It How Starbucks Built a Company One Cup at a Time with Dori Jones Yang in 1997. His second book Onward Ho
More about Howard Schultz...

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“In this ever-changing society, the most powerful and enduring brands are built from the heart. They are real and sustainable. Their foundations are stronger because they are built with the strength of the human spirit, not an ad campaign. The companies that are lasting are those that are authentic.” 33 likes
“Mass advertising can help build brands, but authenticity is what makes them last. If people believe they share values with a company, they will stay loyal to the brand.” 26 likes
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