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The Marketplace of Revolution: How Consumer Politics Shaped American Independence
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The Marketplace of Revolution: How Consumer Politics Shaped American Independence

3.79  ·  Rating details ·  387 Ratings  ·  29 Reviews
The Marketplace of Revolution offers a boldly innovative interpretation of the mobilization of ordinary Americans on the eve of independence. Breen explores how colonists who came from very different ethnic and religious backgrounds managed to overcome difference and create a common cause capable of galvanizing resistance. In a richly interdisciplinary narrative that weave ...more
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Published February 26th 2004 by Oxford University Press, USA (first published January 1st 2004)
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Quinn Wright
very good argument and an enlightening topic, but there is no need for 300+ pages to make an argument that can be made (and is) in the first chapter
Stephanie Hatch
This book was very dry and hard to get through but had a lot of good insight into what builds a movement and what can galvanize people to act. Despite talking about the dawn of the American Revolution many of its topics can apply to trends today - the power of the purse, buying local, striving to provide the best for guests. It definitely captures a part of the Revolution story even while going against a lot of our own myth building about the Revolution. My biggest takeaway - the US has always h ...more
Dec 03, 2014 rated it liked it  ·  review of another edition
Shelves: history
T.H. Breen’s book, The Marketplace of Revolution: How Consumer Politics Shaped American Independence, interprets political mobilization on the eve of the American Revolution in the context of a burgeoning consumer culture. He does not deny the role of ideology and the rhetoric of revolutionary leaders; rather he argues that Americans learned the language of freedom, liberty, and rights by connecting their personal choices in the marketplace with resistance to British oppression. The British colo ...more
Mirosław Aleksander
This review has been hidden because it contains spoilers. To view it, click here.
Dan Gorman
Pretty solid work of new social history. Breen doesn't buy into teleology and inevitable descriptions of the American Revolution (e.g., Gordon Wood, Jack Greene), yet Breen does a good job showing that the mercantilist system unfairly benefitted Great Britain at the colonials' expense. He does a laudable job reconstructing the colonial economy and shows how the colonists grew more empowered through capitalist choices. Breen is also to be commended for making women such a major part of his narrat ...more
Mike Hankins
Breen has an interesting thesis here -- that consumerism helped encourage the American revolution. Essentially, being able to buy mass produced items in various colonies gave the colonists a more united sense of identity, and the fact that luxury goods were so cheap meant that almost anyone could partake in this and feel like part of the same colonial family. Colonists embraced market forces and enjoyed abundance -- and when the coersive acts appeared, it threatened that abundance by making thin ...more
Feb 10, 2017 rated it liked it  ·  review of another edition
Shelves: history
Good argument that the Colonies had economic connections prior to, and during, the Revolution. Definitely an academic book.
Mar 19, 2009 rated it really liked it  ·  review of another edition
I enjoyed this book because it was a very original interpretation of the causes of the American Revolution. Breen argued that consumerism created unity among revolutionaries from all 13 colonies because it gave them a common language through which they could identify with one another. Breen's explanations of the construction of a consumer culture revolving around British goods gives powerful new meaning to the colonists' reaction to the Stamp Act and the subsequent British duties on imported goo ...more
Jan 02, 2008 rated it it was amazing  ·  review of another edition
I would say this book was one of the most influential books for me, in terms of changing how i look at history. Whatever the weaknesses of his argument, Breen presents an intriguing new way to look at the history of America. His thesis and arguments that the American revolution was caused through the marketplace really fascinated me. I had NEVER thought of the marketplace or consumerism as influential in political happenings. How could the market possibly influence such a great political event s ...more
2 things:
This book is great if you're interested in commercial patterns and methods of resistance like boycotts. If not, you may only find bits of gold along the way that are never fully explored. Breen would make a point about the marketplace giving political power to women then not really go into it. I found this incredibly frustrating because these points DID interest me.

The other thing? I expected to find more object studies because of Breen's initial mention of material cultural artifacts.
I enjoyed Breen's premise well-enough. This book provided a fascinating and interesting take on the build-up to American independence. However, the dense language and lengthy examples, I feel, bogged the reader down. His thesis was certainly clear enough, if not overstated, to the point that I felt as if I had been beaten over the head with it by the time I finished the book. Nonetheless, still it remains a refreshing interpretaion of American consumer politics and the dawn of the revolution.
Margaret Sankey
Oct 08, 2014 rated it really liked it  ·  review of another edition
As he did with tobacco, Breen examines how consumer behavior, this time across the whole spectrum of American colonists, moved them towards solidarity and protest (albeit quickly forgotten or papered over in a blaze of republican self-sufficiency and simplicity) as they convinced themselves that the British, having seen all their stuff during the War, now were motivated to tax it in an attempt to keep Americans poor and marginalized, when they deserved those shoe buckles, damn it!
Jul 28, 2009 marked it as to-read  ·  review of another edition
I got to see T.H. Breen's presentation to another Teaching American History group, and was fascinated by his take on the origins of the American Revolution- consumer goods and market behavior were hugely important, but not just in a materialist sense... I'm looking forward to this alongside Truxes' "Defying Empire."
Dec 28, 2014 rated it really liked it  ·  review of another edition
Shelves: history
This book examines the dilemma of the revolutionary period. How did 13 colonies of various backgrounds and cultures unite against the British? Breen argues that they united over their common consumption of British goods, and that resistance came in the form of boycotts. Really well researched and even funny at times. Though the length really overstays its welcome.
Oct 23, 2007 rated it really liked it  ·  review of another edition
Shelves: history
An interesting thesis although after I discussed this book in class I realized it's a little vague in it's claims. It's basically claiming that the way colonists were able to unite in the lead up to the American revolution is that they found similarities in their consumer culture and a choice of goods.
Sep 07, 2008 rated it liked it  ·  review of another edition
Shelves: history
This was a really different book about the American Revolution focusing on the economics and trade that affected colonials towards revolution. It was a different take on the whole deal and one that I really enjoyed learning more about. It was really interesting to see just how much our economic marketplace really effects the bigger issues and connects us worldwide.
meh. the pursuit of happiness = spend money how ever one pleases to be comfortable and pleasured. Not really a new idea, though he claims to be the first to see the importance in the relationship between comsumer spending and the unification of the colonists.
The author of this book, unlike Wood, places a much greater emphasis on economics, arguing that the colonial rebellion began and became united as a group of economic consumers battling against unjust economic exploitation.
Caitlin Walker
Surprisingly interesting book about american revolution. Claims colonists united under a consumer identity.
May 05, 2010 rated it really liked it  ·  review of another edition
American revolution as consumer movement? NICE!
Craig Bolton
The Marketplace of Revolution: How Consumer Politics Shaped American Independence by T. H. Breen (2005)
John Beeler
Jul 03, 2007 rated it it was amazing  ·  review of another edition
I loved that Breen was inspired by a teacup to write this book. Brilliantly charted.
Nov 09, 2014 rated it liked it  ·  review of another edition
Shelves: historical
It was a tedious read.
It was ok. Interesting argument about the role of consumer goods in the shaping of political mobilization and trust building among colonists. Very repetitive.
Dec 21, 2013 rated it really liked it  ·  review of another edition
This is an excellent source of information on the economic forces at work in the colonial era, but it is a part of the story, not the entire story.
Feb 21, 2012 rated it really liked it  ·  review of another edition
I wrote a review essay for Revolutionary History on this book. Pretty fascinating economic/social history of early consumer politics.
Jan 13, 2013 rated it liked it  ·  review of another edition
Interesting point of view of how the colonists fully united for independence, but very disorganized writing.
Oct 20, 2012 rated it really liked it  ·  review of another edition
A very thought provoking take in the origin of te American revolution.
Samantha Stroiazzo
rated it liked it
Feb 04, 2015
Andrea King
rated it really liked it
Jul 27, 2017
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T.H. Breen is the William Smith Mason Professor of American History at Northwestern University. He is also the founding director of the Kaplan Humanities Center and the Nicholas D. Chabraja Center for Historical Studies at Northwestern. Breen is a specialist on the American Revolution; he studies the history of early America with a special interest in political thought, material culture, and cultu ...more
More about T.H. Breen...

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