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Cold Cash, Cool Climate: Science-Based Advice for Ecological Entrepreneurs
Written for entrepreneurs and investors, this book describes how to profit from tackling climate change, one of this century’s greatest challenges. Industry expert Dr. Jonathan Koomey acts as your company’s scientific advisor, summarizing the business implications of the climate problem for both new and existing ventures. Koomey helps you effectively allocate scarce time and resources to the most promising opportunities, drawing upon his more than 25 years of experience in analyzing and implementing climate solutions.
222 pages, Paperback
First published November 1, 2011
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July 3, 2012Heard the author interviewed by Moira Gunn on KQED. What I've been thinking for awhile. Why not innovate to make a more energy efficient world?
December 2, 2013
Felt more like he was trying to convince me of the climate science than inform me about what could be done. Chapter 6 did have some nice recommendations of books, articles, and data on the subject.
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