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Nudge: Improving Decisions About Health, Wealth, and Happiness
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Nudge: Improving Decisions About Health, Wealth, and Happiness

3.82  ·  Rating details ·  36,628 Ratings  ·  1,657 Reviews
Every day, we make decisions on topics ranging from personal investments to schools for our children to the meals we eat to the causes we champion. Unfortunately, we often choose poorly. The reason, the authors explain, is that, being human, we all are susceptible to various biases that can lead us to blunder. Our mistakes make us poorer and less healthy; we often make bad ...more
Hardcover, 293 pages
Published 2008 by Yale
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Adam Gilchrist It just happened, just like that, it was 2016 one minute and therefore the next thing you recognize it’s 2017. The New Year is upon us and therefore…moreIt just happened, just like that, it was 2016 one minute and therefore the next thing you recognize it’s 2017. The New Year is upon us and therefore the Nudge workplace is already fully swing. A very busy finish to last year has continued with Associate in Nursing equally busy commencing to 2017. The Nudge team has had a chance to in short relax and refresh and square measure currently back to business, engaging individuals for work and coaching opportunities and operating with employers to spot new opportunities within the returning months.
At the beginning of a replacement year it provides North American country with a chance to seem back and replicate on the time simply passed and conjointly set goals for the time ahead. There is only extremely one word to explain the year for Nudge – huge! we have a tendency to started the year because the ROADS Foundation and finished it as Nudge. This monumental change cannot be underestimated and can have a vast impact on our future property and therefore the goals we have a tendency to square measure able to deliver the goods this year and on the far side. Whilst we have a tendency to could have modified our name and stigmatization, it also represents a large amendment or shift for the organisation. We have broadened our attractiveness and scope on the far side the civil and roads sectors to begin operating with a wider form of industries to make opportunities for youth, Aboriginal and disadvantaged individuals to take ensuing step. At the same time as all the change has been occurring, the constant has been the core elements of our services and our focus on individuals – this may forever be the key side of however Nudge works.
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Trevor
This one took me longer to read that is reasonable for a book of its length or the clear style it is written in. I mean, such a simply written text of 250 pages ought to have finished in no time. The problem was that I don’t live in the US and so many of the examples made the book a struggle for me. All the same, there are ideas in this book that are important no matter where you live.

Don’t you just love the internet? I wanted to start this paragraph with that quote by Göring, “when I hear the w
...more
Anya Weber
I don't understand why this is a runaway bestseller--it's just not that enthralling. I've been reading lots of books lately about behavioral psychology and economics: why people make the decisions we do, economically and in other life areas. But Predictably Irrational and Made to Stick both explore these questions in a much more engaging way.

"Nudge" is mostly concerned with how companies and governments can practice what the authors term "libertarian paternalism"--gently, noncoercively pushing p
...more
Dem
Jan 01, 2018 rated it it was ok  ·  review of another edition
Shelves: bookclub-reads
December bookclub read for my sit in bookclub and when I checked in my book shop for this Book and was directed to the ECONOMICS/BUSINESS section I did quite a bit of eye rolling, I had automatically decided I wasn't going to like this book and as christmas reading goes this was going to be a taxing read. But I was pleasantly surprised at how readable and relatable the book was and how our decision making can be influenced by Nudges of all kinds and how society reacts to Nudges.

Only 3 out 10 peo
...more
Malcolm
Jan 05, 2012 rated it did not like it  ·  review of another edition
This comes with a whole bunch of big name endorsements – the physicist Brian Appleyard, Stephen Leavitt (of Freakanomics fame) and we’re told by the end of Introduction that it is making an impact with Obama and Cameron and so having a policy impact in both the UK and USA. What is more, it is now marketed as a ‘new international edition’. As I ploughed my way through this I kept thinking of a comment by the great photographer Eve Arnold to the effect (and with a few more expletives) that she was ...more
David
Jun 10, 2017 rated it really liked it  ·  review of another edition
I was pleasantly surprised by this book. It starts out like many other pop psychology books, describing an array of psychology experiments that are so often in the literature. But, at some point in the book, the story takes a turn into a direction that few other books seem to touch. Nudge is really about the small, subtle pushes that our modern-day world makes to sway one's opinion or real-world choices.

The book devotes a separate chapter to each of several real-world scenarios. When a company g
...more
David
Apr 18, 2008 rated it it was amazing  ·  review of another edition
Shelves: read-in-2008
This is a terrific book. The authors cover terrain which has been explored recently in a whole slew of books: loosely speaking, why we humans persistently engage in behavior patterns which do not benefit us in the long term. Their own research, at the University of Chicago, builds upon the work of Tversky and Kahneman in behavioral economics (very much in vogue this past few years).

In the book, they provide a funny, engaging, remarkably clear exposition of the various factors which lead us to m
...more
Lobstergirl

Libertarians are always annoying, and these two are no exception. Their particular brand of libertarianism they call "libertarian paternalism" and it involves the idea of "nudges," which are things/designs/incentives that push people toward "better" options. "Better" options would include: choosing healthfullier food, not smoking, not driving drunk, enrolling in your company 401(k) plan vs. not enrolling, lessening your factory's carbon emissions. An example of libertarian paternalism of which t
...more
Chris
Jun 26, 2008 rated it really liked it  ·  review of another edition
I second-guessed my purchase of Richard Thaler and Cass Sunstein's Nudge: Improving Decisions About Health, Wealth, and Happiness, almost the minute I received my Amazon e-mail receipt -- I had already read Malcom Gladwell's Blink, and heard about the literary disaster that is Sway, and yet there I was, reading Nudge's introduction about the arrangement of cafeteria food.

I'm glad I did. While Thaler and Sunstein are happy to revel in the small ways that their insights into "choice architecture"
...more
Loy Machedo
Oct 17, 2012 rated it did not like it  ·  review of another edition

Loy Machedo’s Book Review – Nudge by Richard H. Thaler and Cass R. Sunstein

I love reading book.
Books on Thought-Provoking, Critical-Thinking, Cognitive Science, Business, Biographies, Self-Improvement and so on. But the most important characteristic I admire and love about a book, is its ability to make something simple and understandable.

Nudge is one book that fails to qualify the last criteria.

I presumed that this book was in relation to how we think, how the mind works and connect that to
...more
Nicole Harkin
Jul 09, 2010 rated it it was amazing  ·  review of another edition
Who couldn’t use a little help accomplishing a pesky goal every now and again? I know I need help sometimes to get going on a story or making it to the gym. Nudge, by Richard Thaler and Cass Sunstein (of the University of Chicago) wrote the book as a manifesto to “improve decisions about health, wealth, and happiness.” Seeking to foster what they call a new movement of “libertarian paternalism,” the idea of the book melds individual freedom with the promotion by government of socially optimal de ...more
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Richard H. Thaler was awarded the 2017 Nobel Prize in Economics. He is the Charles R. Walgreen Distinguished Service Professor of Behavioral Science and Economics at the University of Chicago’s Booth School of Business, where he is the director of the Center for Decision Research. He is also the co-director (with Robert Shiller) of the Behavioral Economics Project at the National Bureau of Economi ...more
More about Richard H. Thaler...
“A choice architect has the responsibility for organizing the context in which people make decisions.” 9 likes
“The combination of loss aversion with mindless choosing implies that if an option is designated as the “default,” it will attract a large market share. Default options thus act as powerful nudges.” 7 likes
More quotes…