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The Wide Lens: A New Strategy for Innovation
by
How can great companies do everything right - identify real customer needs, deliver excellent innovations, beat their competitors to market - and still fail?
The sad truth is that many companies fail because they focus too intensely on their own innovations, and then neglect the innovation ecosystems on which their success depends. In our increasingly interdependent world, ...more
The sad truth is that many companies fail because they focus too intensely on their own innovations, and then neglect the innovation ecosystems on which their success depends. In our increasingly interdependent world, ...more
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Hardcover, 288 pages
Published
March 1st 2012
by Portfolio
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Very interesting book, from my point of view. I am planning to read more on the subject.
This is a big idea, but the writing wasn't great. The insight is that innovating a single product/service isn't enough. You have to innovate a new ecosystem for that to thrive in. The best part were stories of failures (Michelin not getting repair shops onboard ruining a new tire tech) and successes (Amazon's Kindle winning because it had the publishers). But the writing is very dry and academic and it could have been 1/3 shorter.
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Outstanding. Ron has a real talent for making business entertaining.
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