Users, Not Customers: Who Really Determines the Success of Your Business
If you're still chasing customers online, you're looking at the challenge backward.
Aaron Shapiro helps companies build thriving digitally driven businesses. In his firm's extensive study of the Fortune 1000, a clear pattern emerged: the most successful companies drive sales by focusing on users instead of just customers. This is a fundamental strategic shift.
More lists with this book...
Users: Not Consumers is designed as a manual for entrepreneurs and small business owners who are interested in establishing an online presence to attract new customers. Entrepreneurs and small business owners need to convince potential customers arriving at the new website to try the company’s product or service. Mr. Shapiro has evaluated 349 of the top companies comprising the Fortune 1000 ranging over 19 industries. By the end of the book, Mr. Shapiro expects t ...more
Aaron Shapiro, CEO of digital marketing and design company, HUGE, identified a list of Fortune 1,000 companies that were using digital technology effectively in order to illustrate why businesses should be focusing ...more
Mr. Shapiro's premise is that in this digital age, we as companies need to realize that our customers have because users, and that much of our business is done online and if the company does not have a good digital presence then there is a good chance they will lose the customer. He believes that the most sucessful companies create online experiences that leads their users ...more
The hard part in reading this as a librarian is that 1) I have little power to change anything in our digital world. 2) The library world does its very best to stay current and user-experience focused, but much of our dig ...more
However, I think the correlations between the stories and his thoughts were often off. Sometimes authors study companies, find what is great and then share their findings (Good to great, seven habits), sometimes they think up something they think is innovative and try to force exampl ...more