A practical guide for realizing the true potential of social media--not for marketing, but for leadership. Knowing the tools of social media is a must for successful marketing these days, but the real promise of social media is the way it can teach us a whole new way of doing business. "Humanize" takes the principles underlying social media's growth and applies them to the way we lead and manage our organizations. Leading organizational consultants Jamie Notter and Maddie Grant help you change your organization, from the culture down to individual behavior, in ways that make it more human--and more effective. Drawing on their extensive experience, Notter and Grant help you make management innovation real and doable. Regardless of your title or position, this book can help you: - Build a more trustworthy, open, generative, and courageous organization by embracing social and human principles.- Change organizations from the inside out.- Address critical elements of organizational behavior, process, and culture.- Move beyond the social media buzzwords like transparent, decentralized, and open--and actually make them happen.- Promote forms of "generative" success that go beyond profit and loss.- Learn how to get started-you, personally, today, right now
Jamie is an author and culture consultant at Human Workplaces who helps leaders drive growth and engagement by activating and aligning workplace culture. With 25 years of experience in conflict resolution, generational differences, and culture change, Jamie is also the author of three books (Humanize, When Millennials Take Over, and The Non-Obvious Guide to Employee Engagement), and holds a Master’s in conflict resolution from George Mason and a certificate in Organization Development from Georgetown, where he also serves as adjunct faculty.