Reputation 360: Creating power through personal branding

by Lida Citroen, Patti Thorn

(1st Edition) This inspiring "how to" book teaches professionals at all levels how to define, create and market their personal brand to target audiences. Effective marketing of a personal brand attracts key opportunities, ensure consistent value and empowers the individual with tools for lifelong reputation management. The author, an internationally recognized corporate and personal branding expert, provides more than 15 case studies of executives and professionals who have leveraged strong personal brands to bring them great success.

180 pages, Paperback

First published April 11, 2011

Reviews

[Ana · Rating 5 out of 5]

LIDA360 gave me the blueprint to help me redefine my brand - reinventing the way people perceive me and positioning me to be top of mind for partners and clients. Its a book that sits on my desk and often near my nightstand as a reference and go to resource.

[Nick]

I met Lida last week. I can't wait to read this book.