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Branding the Candidate: Marketing Strategies to Win Your Vote
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Branding the Candidate: Marketing Strategies to Win Your Vote

really liked it 4.00  ·  Rating details ·  4 ratings  ·  1 review
Branding the Candidate: Marketing Strategies to Win Your Vote was written to empower voters to become sharper, more informed political consumers. It does that by taking a close look at political marketing strategies, especially those used by the Obama presidential campaign, which took marketing to a new level of sophistication.



Specifically, the book discusses the creation
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Hardcover, 209 pages
Published July 15th 2011 by Praeger
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Amanda
May 31, 2014 rated it liked it
Topical political books are hard because they are out-dated before they are even printed.

I give the authors - one a political scientist and one a marketer - credit for taking a unique approach to election analysis and targeting a unique audience. The book is intended for voters rather than political junkies or career political strategists.
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