Essentials of Marketing w/ Student CD-ROM & Apps 2005

by William D. Perreault Jr., E. Jerome McCarthy

Stay up with the latest marketing developments with this essential book Built around the authors' seminal 4Ps (Product, Price, Place, Promotion) framework, E"ssentials of Marketing," Tenth Edition, is revised to integrate new concepts and timely examples. Unfolding trends are covered, including multi-channel marketing, customer equity, customer-initiated interactive communications, ethical issues, and more. The innovative CD features video clips to accompany cases in the text.

Genres: Business, School, Academic

Paperback

First published January 1, 1997

Reviews

[Fahed Al Kerdi]

After the successful "Basic Marketing", McCarthy contributed to another academic book, Essentials of Marketing. To me, the best benefit from this book was understanding the concept of market segmentation and marketing orientation. In addition, this book provided a good definition for 4Ps theory (which is originally developed by McCarthy himself in his previous book: Basic Marketing.

[Olivia]

Hated this book, I probably read it 7 full times this semester. Exams never matched what was in it and every sentence is something either super important or the dumbest most common-sense sentence to ever come out of a humans brain. Waited until I finished the class to review this so I didn’t jinx myself, and trust I came out with that A++++++

[Alma Petterson]

I have passed my class. But I do not like marketing.

[Giannis Papadopoulos]

I used this book for class. It provides a good understanding of the 4Ps for someone with no previous marketing knowledge.

[Damon]

Good and to the point with fantastic real life examples

[Amanda]

Used this book for class. It's helpful and broken down so you can understand all the concepts.

[Than Thanh tran]

I want this document for my studying and I think it is very helpful

[Iman Ben chaibah]

Though a great reference on marketing and this issue is of 2015, but it could have used further updated examples. And for being an international student copy, it was still more focused on US though.