Basic Marketing Research

by Gilbert A. Churchill, Tom J. Brown

Why is BASIC MARKETING RESEARCH the best-selling marketing textbook? Because it's written to your perspective as a student. Authors Churchill and Brown know that for a marketing textbook to be effective, students have to be able to understand it. And they've achieved that time and again. This edition is packed with the features that made it a best-seller in the first place, from study tools to updated content to an easy-to-read writing style. Plus, in this volume you'll learn more about how experts gather data and how to use it yourself to turn greater profits.

Genres: Business, Textbooks

593 pages, Paperback

First published January 1, 1979

Reviews

[Pam · Rating 5 out of 5]

I’ve never read a whole text book from beginning to end and actually enjoyed it. Great examples, loved the “manager’s focus” boxes. I hope I could find similar textbooks for Methods of data analysis!

[Melissa Rosales · Rating 1 out of 5]

for class. obviously.

[Sarah · Rating 3 out of 5]

Made it through Chapter 12... Enough for me!

[Anisah Hambali · Rating 5 out of 5]

Have always been referring to the book since I started doing my PhD. A very good reference book on research methodology.