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The End of Advertising as We Know It

3.59  ·  Rating details ·  153 ratings  ·  10 reviews
The controversial marketing guru discusses the revolution in advertising strategy
"What can I say about Sergio Zyman? He's a genius; that's all."-Warren Bennis, University Professor and DistinguishedProfessor of BusinessAdministration, USC Marshall School of Business
In this follow-up to his bestselling book The End of Marketing As We Know It, Sergio Zyman, Coca-Cola's ren
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Published December 9th 2003 by John Wiley & Sons (first published 2002)
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George Isaacs
Sep 24, 2019 rated it it was amazing
"He uses real-world examples to illustrate how modern advertising overemphasizes art and entertainment and neglects the most important rule of advertising-sell the product."
Picked this up a decade or so ago at one of those pop-up discount book stores that used to temporarily occupy vacant store spaces around that time. First heard of it on the blog of James Hudnall, a comic book writer, whose world view seemed centered on practicality. So when I spotted it for like a dollar (can't remember for s
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Venelina
Oct 07, 2013 rated it really liked it
Interesting and helpful, plenty of practical examples of good and bad ads. Lot of advices, given from the author, and supported from his 30-years career in advertising.
Gus
Jul 23, 2009 added it
Shelves: econ
A glimpse into the appalling mindset of advertisers. The insights in the book are moderately interesting and are presented moderately well, but by far the most interesting aspect of the book is its tone of casual, nonchalant sleaze. Not only does the author fail to lament the horrible tactics of his industry, he seems to revel in them. He prides himself and his industry in their ability to prey upon vulnerabilities of the human psyche. I don't know how advertisers can sleep at night. ...more
Laura
Sep 09, 2008 rated it liked it
So far, this is a great book for those in marketing but a little dismayed by the rampant lack of accountability.

Well, it started out with 4 stars but unfortunately declined to 3 stars by the end. Overall I still liked it though.
Yanah
Mar 16, 2009 rated it liked it
Recommended to Yanah by: Bamfi
за отсрещната гледна точка
Tim
Jan 25, 2012 rated it liked it
Fun book from a certified marketing "guru" explaining the world of marketing as he sees it. Lots of fun but lots of ego. All entrepreneurs should read this, to learn the basic and have a luagh. ...more
Farshad  Mirzazadeh
May 04, 2010 rated it liked it
To know about marketing !
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