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The Psychology of Selling: Increase Your Sales Faster and Easier Than You Ever Thought Possible
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The Psychology of Selling: Increase Your Sales Faster and Easier Than You Ever Thought Possible

4.13  ·  Rating details ·  6,397 ratings  ·  316 reviews
Double and triple your sales—in any market.

The purpose of this book is to give you a series of ideas, methods, strategies, and techniques that you can use immediately to make more sales, faster and easier than ever before.

 It’s a promise of prosperity that sales guru Brian Tracy has seen fulfilled again and again. More sales people have become millionaires as a result of l
Paperback, 240 pages
Published July 16th 2006 by HarperCollins Leadership (first published August 1988)
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Omid Sammak این کتاب درواقع گردآوری نکاتی از سخنرانی های آقای برایان تریسی هست. کتاب خوب و جالبیه اما انتظار خیلی زیادی ازش نداشته باشید. تقریبا تکراری از نکات کت…moreاین کتاب درواقع گردآوری نکاتی از سخنرانی های آقای برایان تریسی هست. کتاب خوب و جالبیه اما انتظار خیلی زیادی ازش نداشته باشید. تقریبا تکراری از نکات کتاب های دیگه ایشون هست. به یکبار خوندن می ارزه.(less)

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 ·  6,397 ratings  ·  316 reviews

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Obed M. Parlapiano
This book is both great and a farce at the same time.

Let me explain myself.

The book is filled with explanations on how to be a better salesperson, but these references and explanations are almost from a meta psychical standpoint.

The explanations come from experience, as the author says, but it's not hard to imagine that these explanations are only given to get readers and potential sales people excited and nothing more.

Many of the explanations and ideas sound true, but lack greatly in the se
Dec 22, 2015 rated it it was amazing  ·  review of another edition
Shelves: self-improvement
Just when you thought he couldn't get better, he does. Brian Tracy's words simply cannot be missed, no matter who you are or what you do. Selling strategies couldn’t be listed here; please read the book!

"The most successful organizations in the world are all superb selling organizations.They recognize they have certain products, but they rise or fall depending on the quality of their sales efforts."

"There’s a direct relationship between your self-concept, and the per
Rick Yvanovich
Oct 05, 2012 rated it it was amazing
This is a really good sales book whether you are new to sales or a veteran, it's stuffed full of wisdom and nuggets of gold. ...more
Jeff Hennore
Oct 26, 2017 rated it it was amazing
Shelves: sales
Amazing book! Tracy helped me embrace the fact that I am a salesman, and to not be ashamed of it. He gives great pointers on how we can be in the top 1%, which I have implemented and found great success in doing so. I think that every salesman should read this book!
Mario Tomic
Jul 03, 2014 rated it it was amazing
Brian Tracy nailed it in this book! No matter how good you are at sales there's something to be learned from his material. Actually even if you're not in sales you should still read this book because there's various aspects of it that can be applied in everyday life as well. What I liked most about The Psychology of Selling is how Brian Tracy present specific techniques you can instantly apply, there's very few filler content here and most of the things you can directly apply. Highly recommended ...more
Jason Wicky Ong
May 27, 2018 rated it liked it
Mundane stuff. Top producers earn way more than the rest. 80/20. Winning edge. Need the foundation.

blah blah blah. saying some points but seldom teaching how. For Eg, you need enthusiasm, you need to be different from others but how? any tips?

A couple of outdated or wrong info: You don't close a insurance deal on the first session because you need to go back, gather info and come back again. outdated.

Brian Tracy's books are mostly informational but have little stories or examples.
Feb 03, 2019 rated it really liked it
This book was the first sales book I’ve read. I liked the combination of sales tips, self improvement and psychology. The way he at the end of each chapters concludes everything made it easier to remember and digest what the chapter was about. Overall a great book and tips to get started with immediately.
Julie Ambani
Oct 22, 2021 rated it really liked it
I started a new job in sales and marketing a few months ago and for a beginner in this field, this is exactly the kind of book and content that I needed to kick start me. The book focuses on sales, persuasion and the psychology that consumers have. It focused a lot on psychology with testimonials included. Would recommend for any beginner as well as anyone else in this field seeking some simple and straightforward knowledge.
Joshua Pitzer
May 22, 2022 rated it liked it
Work hard. Be the best. Ok Brian Tracy.
May 24, 2022 rated it liked it
same stuff that i am doing for some years
wish i read it earlier
would have learned from it instead of experience
Tima ( in line with Tima )
Jan 31, 2022 rated it it was amazing
first, no one is born with these qualities. second, all of these qualities are learnable through PRACTICE
Heba El Saeid Mohammed
Aug 29, 2016 rated it it was ok
Shelves: blinkist
Self development... Which means for me pure bullshit
Aug 27, 2021 rated it really liked it
When I catch someone at the store pushing a cart with 10 cases of Mountain Dew and 5 grips of whiskey I slide into my Ozark accent and say, “You know what we call this is Missourah? A good start.” That is how I feel about this toothless bear. It was a good start but it will require much more research on topics like neural linguistic programming because while he mentioned good topics he never cited research or gave other authors to explore. In my humble opinion the best books are first of by auth ...more
Goutam Hebbar
Dec 06, 2019 rated it it was amazing
Has many insights about how to approach people for selling, and how to close a sale.
Andrew Stahl
Dec 11, 2021 rated it it was amazing  ·  review of another edition
This review has been hidden because it contains spoilers. To view it, click here.
Roman Steven
Feb 05, 2021 rated it really liked it
The interesting part of this book it’s that it will not bring out the bestselling concept but how to become the best of yourself in every life aspect. For me it’s not just a selling book but a game changer in every angle of my life.
Mar 06, 2014 rated it it was amazing
Shelves: personal-mba
Wow. Do you have an insurance or financial person in your life that you really like? How do you describe that person? Is it hard to define what makes them different, other than 'Not a sleaze like all the others out there.'? With this book, you will understand why. It will help you gain a new perspective on the selling profession and the appropriate ways to go about applying the skill of selling to your daily life. You will immediately see a difference in the way things are working for you, once ...more
Aditya Kasture
Mar 09, 2021 rated it really liked it
Very clear thought process written in absolutely simple and readable language. A little repetitive to start with but gathers pace pretty quickly in the second half. Answers pretty much any situation that you would come across in selling.
Nov 09, 2016 rated it really liked it
Very good book about the habits of a successful sales person. Sales is simple things done well and repeated often, it's not rocket science and this book is full of such tips. ...more
Nopadol Rompho
Oct 29, 2017 rated it it was amazing
Shelves: my-favourite
It is a very good book, which talks about how we can sell. Psychology is so critical when it comes to selling so I would recommend you to read this book if you want to increase your sale figures.
Ali Javed
Jul 26, 2020 rated it liked it
A good book but not great.
Keshav Bhatt
Sep 13, 2017 rated it really liked it
This is a really useful & practical book on all the key things you need to know when it comes to sales, persuasion & consumer psychology. As ever, Brian Tracy's ideas are both easy to understand, practical and well thought through. And I think this is one of the biggest assets & strengths all of his work has. Everything I got from this book too was useful and immediately applicable to my own sales & marketing strategies making it massively helpful towards my own business' endeavours.

Here are my
Lai Man
Apr 19, 2021 rated it really liked it
This book really focuses on the psychology and growth mindset you need to have to sell to pple. He does make some big claims but I think this is go emphasise his enthusiasm and build up the confidence and positive mindset of the reader. I think if he were to hedge his claims it would be against what he was selling and the purpose of building up the readers attitude toward selling.

It focuses on cold calling, client facing, presentation based selling rather than in print or social media.

Some tak
Cher J
Jun 29, 2020 rated it liked it
A rather practical handbook for anyone looking to improve their sales techniques - there are certainly some valuable information and tips that would be overlooked even by experienced salespeople. As the name suggests, it covers the psychology in terms of self-esteem, which is not the most enlightening or profound, but would see how it would be useful for those who are afraid of putting themselves out there. I enjoyed the bits about how to deal with scenarios where the prospect's body language - ...more
Khalid Hajeri
Jun 08, 2020 rated it liked it
Shelves: favorites
The simplest book on how to general.

This is not to say that the book is without merit; the steps in Brian Tracy's book are great to follow if you are a person who just started a sales job or if you are already employed but in an entry-level position and are trying to climb the ranks further from scratch.

The first half of the book discusses the very basics of sales in a very easy to understand manner. Examples of good sales techniques are presented here and there, albeit with references
Gustavo Schroeder
Aug 02, 2021 rated it really liked it
Very good book on not just Sales, but also motivation, goal-setting in general. I personally think some of the advice might be a little outdated, but it's still a worthwile read and I would recommend it. In the intro, it's mentioned that the book is intended to be "cafeteria-style", so you take what you like and leave what you don't like. I listened to the audio version on Audible, and it's got a wonderful narration by Brian Tracy.

Some of the key takeaways for me:
*How well you sell is directly p
Cullen Haynes
Oct 27, 2017 rated it it was amazing  ·  review of another edition
We are all entrepreneurs...Why? Each and every one of us is a Personal Service Corporation. It's us who decides, who we are, what we do and how we achieve. And what's more, despite your title, we're all in Sales. As legend Z.Ziglar said, 'if you're in the business of dealing with people, then you my friend are in Sales.' However, despite being one of the most exciting professions in the world, the problem many of us face, is simple...we wing it.

A Doctor went to Medical School, an Advertiser lea
Dixit Nagpal
The more I read about sales the more I learn how important is to have a Character in your life. Your integrity, self discipline, hard work and enthusiasm is everything that counts to become either. A genuine sales person acts as an advisor and consultant and in your faith than a common belief that sales people are in their only to hit numbers and achieve some superficial targets by luring you into traps. This is Information Age and to fool customer is to dig your own grave , so rather being cand ...more
Gideon Leong
Aug 18, 2022 rated it liked it
This review has been hidden because it contains spoilers. To view it, click here.
Mike Hohrath
Sep 19, 2017 rated it really liked it
This is a fantastic book by Brian Tracey. He takes us inside the mind of a Sale person and the client during a transaction and unlocks the secrets to successful sales methodology. Since sales is a very emotional process, the salesperson needs to have their attitude, strategy, and perspective at peak levels to achieve high performance.

Mr. Tracey gives the reader a ton of very good strategies that most people who read self-improvement are familiar with, setting goals, positive affirmations, studyi
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Brian Tracy is Chairman and CEO of Brian Tracy International, a company specializing in the training and development of individuals and organizations.

He has consulted for more than 1,000 companies and addressed more than 5,000,000 people in 5,000 talks and seminars throughout the US, Canada and 55 other countries worldwide. As a Keynote speaker and seminar leader, he addresses more than 250,000 pe

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The winter holiday season tends to be a busy one in the romance aisle. To assist you in finding your next hot read to warm up a cold night,...
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“Stop for a few seconds and create a clear mental picture of yourself as completely relaxed, calm, positive, smiling, and in complete control of the interview. Then inhale deeply, filling up your lungs and putting pressure on your diaphragm. Hold this breath for a count of seven and exhale for a count of seven. While you are breathing deeply, continue to hold a picture of yourself as the very best salesperson you could possibly be.” 3 likes
“A person who really likes himself or herself has high self-esteem and therefore a positive self-concept. When you really like yourself in a particular role, you perform at your best in that role.” 3 likes
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