Media Effects: Advances in Theory and Research

by Jennings Bryant (Editor), Dolf Zillmann (Editor), Mary Beth Oliver (Editor)

This classic volume on media effects theory and research has been updated and expanded to reflect new and current directions in research and theory. New topics, chapters, and contributors give a fresh take on this perennially popular subject. Reflecting recent developments in this rapidly evolving area, editors Jennings Bryant and Dolf Zillmann have expanded this second edition to 22 chapters from the original 16. All the chapters from the previous edition are included here, extensively revised and updated. Newly added chapters reflect areas of current or renewed interests in media effects study: media consumption and its underlying reception processes; intermedia processes; educational and prosocial effects; individual differences in media effects; new effects on issue perception; and third person effects.

With contributions from some of the finest scholars in the discipline, Media Effects serves not only as a comprehensive reference volume for media effects study but also as an exceptional textbook for advanced courses in media effects. As this area of study continues to evolve, Media Effects will serve as a benchmark of theory and research for current and future generations of scholars.

Genres: Textbooks, Nonfiction, Communication, Politics, Grad School

648 pages, Paperback

First published January 1, 1994

Reviews

[Erliana Rachmawanti · Rating 5 out of 5]

Like the title, this book covered more than a basic explanation of mass media effect (but mostly on TV) with lots of references.

[Ima - · Rating 5 out of 5]

Media baik itu cetak maupun elektronik mempunyai efek domino. Di satu sisi ia akan memberikan informasi kepada audience namun di sisi lain ada efek negatif dari content media itu sendiri. Hal ini banyak dilakukan oleh industri media. Baik secara sadar maupun tidak. Terbukti masih banyak kasus bullying di Indonesia. Media berperan besar dalam kasus ini.
Makanya, meski gw belum punya anak, gw dah berencana akan mencabut kabel TV gw nantinya. Biar nggak d tonton ama anak gw. Kecuali didampingi oleh orangtuanya.

[Patrick · Rating 4 out of 5]

I read the latest version of this book, which is now by Jennings Bryant and Mary Beth Oliver, as Dolf Zillman has apparently retired.

This is well-rounded look at all the major theories in American Communications Studies as well as the major subjects, from sex and violence to individualism. A must have for any communication person's bookshelf.

[John]

nonfiction,communications

[Nulur · Rating 5 out of 5]

Many kind of theories about media effects. Sometimes, media didnt realize about its effects for all people

[Rod Pyle]

Not an easy read, but a good primer of the state of the art in comm. theory ca. 1990 or so.

[Muhammad Al-shrafi · Rating 3 out of 5]

Reference book in media related topics.

it is a bit outdated when dealing with the Internet, mobile communications and social media effects.