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Beyond Pleasure and Pain: How Motivation Works
How does motivation work? The classic answer is that people are motivated to approach pleasure and avoid pain, that they are motivated by carrots and sticks. But to understand human motivation, it is necessary to go beyond pleasure and pain. What people want is to be effective in their life pursuits, and there are three distinct ways that people want to be effective. They ...more
Hardcover, 554 pages
Published October 11th 2011 by Oxford University Press, USA
(first published August 9th 2011)
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