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Online Marketing: A User's Manual
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Online Marketing: A User's Manual

3.19  ·  Rating details ·  16 Ratings  ·  5 Reviews
This is Your Complete Manual of Digital Marketing Magic. How do you stay out in from when everything's moving sofast? The internet and social media have changed how we do our jobsbeyond recognition. Sometimes it's exciting; other timesit's just frightening.

Online Marketing has all the answers. Murray Newlandstells you everything you need to know; how to do it; how to do it
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Hardcover, 218 pages
Published May 23rd 2011 by Capstone (first published April 6th 2011)
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R.K. Ryde
Feb 24, 2016 rated it liked it
This book needs to be updated. It doesn't even mention Instagram. A few things are still useful, but overall, I wouldn't recommend anyone buy it. Better to spend your money on a more recent book.
Jessica
Jun 30, 2018 rated it it was ok
A bit too basic for my needs, but great for the absolute beginner.
Chris
Nov 06, 2013 rated it liked it
Recommends it for: Online Marketing
Online marketing is changing at a fast rate, so fast that this book is already outdated. It doesn't cover much in terms of promoted tweets because it wasn't out when this book went to print. If you are looking for a good book to help you understand social media marketing then this book is a good place to start.

If you need update to date marketing tools for social media now, then it is best to look for bloggers that have up-to-date information. It is hard to day, unless you take a real marketing
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Eliza
Jan 30, 2016 rated it really liked it
Murray Newlands is a marketing guru who put out a pretty pink book that gives you a crash course in digital branding. Whether you are just beginning to laud your brand or have been using the Internet to promote your brand for a while, this book is a user friendly manual to help you discover ways to make your brand stand out. I took a page's worth of notes for each of the ten chapters & will be reviewing them. Newlands makes it easy for you to figure out what you need from each chapter: user ...more
Asma
Jan 01, 2017 rated it really liked it  ·  review of another edition
Really great book for basics of online marketing.
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