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It's Not How Good You Are, It's How Good You Want To Be
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It's Not How Good You Are, It's How Good You Want To Be

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3.73  ·  Rating details ·  10,998 ratings  ·  987 reviews
It’s Not How Good You Are, It’s How Good You Want to Be is a handbook of how to succeed in the world: a pocket bible for the talented and timid alike to help make the unthinkable thinkable and the impossible possible.

The world’s top advertising guru, Paul Arden, offers up his wisdom on issues as diverse as problem solving, responding to a brief, communicating, playing your
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Paperback, 128 pages
Published June 1st 2007 by Phaidon Press (first published 2003)
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3.73  · 
Rating details
 ·  10,998 ratings  ·  987 reviews


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Hend
Nov 13, 2017 rated it it was ok  ·  review of another edition
رغم أن الكتاب يحوي بالفعل عدد من الأفكار و النصائح الايجابية، لكني لم أستفد منه بشكل كبير .. ربما لأن المحتوى و المضمون مشابه لمحتوى كثير من كتب التنمية التي قرأتها من قبل .. أو ربما لأنه يتكلم بمثالية شديدة تبتعد أحياناً عن حدود الواقعية
Will M.
Mar 26, 2016 rated it it was ok
My brother recommended this book because I was looking for a good self-help book. I wanted something to motivate me. This book is not about motivating the reader in general, but rather its focus is on the business side of life.

I read this without reading the summary at the back, or even reviews of people here on goodreads. I wanted to read it because of the title. I had no idea it is about business, if I had prior knowledge about the book, I wouldn't have read it.

It's not that I'm not intereste
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لميس محمد
هذا الكتاب مرجع رآئع للأشخاص الذين يطمحون إلى بلوغ أعلى المناصب ..
مرجع لجعل المستحيل ممكناً

يقدّم هنا بول آردن إجابات أصيله و منطقيه للأسئله اليوميه مثل :
كيف تجعل طردك من العمل إيجابي ،
من الخطأ أن تكون على صواب ،
من الصواب أن تكون على خطأ ،
طردك من العمل قد يكون إيجابياً.. و الكثير الكثير من الأجوبه الرآئعه وجدتها في هذا الكتاب الجميل

بالرغم من حجمه الصغير إلا أنه يحوي الكثير من الأفكار الإيجابيه
أحببته بشده و بالتأكيد سأعود له مرةً أخرى
بالفعل كتاب يستحق القرآءه مره و مرتين و أكثر ..
أنصح بهِ ك
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Emily
Feb 13, 2011 rated it did not like it
Just another book I read during one of those sunday sessions at my brother's house. Honestly, I didn't enjoy it more than I did with Whatever You Think, Think The Opposite. The main idea of the book is the same, which is to do things the unconventional way and how it would lead you to achieving something greater than you thought you could.

Frankly, I am sick of these 'advices'. Don't be afraid to make mistakes (yes, acceptable), mistakes is okay (OK, but not so much), NOT GETTING GOOD GRADES IN
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Mon
Jan 04, 2010 rated it did not like it
Recommends it for: kids with drawing materials
Recommended to Mon by: lunch break with nothing to do
Before you read this, ask yourself, Why do you want to be good?

Because Arden is incapable of answering it.
Unless you figure it out, you're more miserable than the failures he describes in this book.
Nada  Abandah
Dec 16, 2010 rated it really liked it
Shelves: recommended
Great little book.
If you’re thinking that you will get something new, totally revolutionary, and out of the box, you will be very disappointed. The advise and ideas in the book are very widely known, things you already do, and in most cases, the author keeps repeating himself.
However, its really sweet, easy read, and provides a great positive reenforcement to you, and assures you that you will get your desired success.
I recomend this book to anyone from fresh grads to seasoned executives.
Latifa ✨
Feb 28, 2018 rated it it was amazing  ·  review of another edition
كتاب ممتع وخفيف !
Mario Tomic
May 04, 2015 rated it really liked it
Solid little book, the main 2 things that I got out of it was:
1- “Do not seek praise. Seek criticism.” - I myself fall victim to this mindset often. Generally for a lot of things we do our ego and self-image is attached to it so we never really bother to seek out criticism from others. And the truth is the only way to keep improving yourself and what you do is to be open minded and actively ask those around you what you can make better.
2 - “The person who doesn't make mistakes is unlikely to mak
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Clare Egan
rated it liked it
Jul 16, 2012
Palmyrah
Apr 24, 2015 rated it did not like it
This, at first glance, is a rather mysterious book. From its title, you might think it was a motivational tract for athletes or performing artists, or possibly a training manual for aspirants to sainthood. It claims to be ‘the world’s best-selling book’, yet this is an obvious lie. Most mysterious of all, it is published by Phaidon, a house specializing in pricey coffee-table picture-books, yet it is a paperback, no larger than the average newsstand bestseller, and the few pictures it contains a ...more
Ali Alghanim
لا أحبذ كتب التحفيز و والتنمية البشرية.. لكن بتوصية من صديق، و جملة " الكتاب الأكثر مبيعا في العالم " على الغلاف ، اقتنيته .

لم يقنعني، بل على العكس رأيته يدور في جمل رنانة كلا تخف ، افعل عكس ما تفكر ، لا تتردد، حاول ...

أيضا حديثه في مجال ادارة الأعمال و الشركات كموظف يريد أن يرتقي و لو على ظهور غيره و لو بالخديعة.. أين الجانب الأخلاقي؟!



* المجازفة معيار للبشر. أولئك الذين لا يخاطرون يحاولون الحفاظ على ما يمتلكونه .أما الذين يخاطرون فغالبا ما ينتهي بهم الأمر إلى امتلاك المزيد.
Abeer Saleh
Mar 08, 2017 rated it liked it
Recommended to Abeer by: Nada Hussien
الكتاب خفيف, به نصائح لطيفة سواء في مجال التنمية والتطوير أو الأعمال بشكل عام, كما أن به بعض الأفكار الجميلة والعملية المحفزة, لغته سهلة ومناسبة لمن مستواه متوسط أو جيد في اللغة الإنجليزية, وهذه حسنته معي للأمانة, فهو يفي بغرضين: كونه قريب من مجال دراستي وعملي (وهنا لم يضف لي الكثير), والثاني في التصالح مع الكتب الإنجليزية (فهو أول كتاب أقرأه كاملاً بلغته).

الكتاب بتوصية واستعارة من الجميلة والرفيقة ندى, و لأني قرأته تحت تهديدها وبرفقة نقاشاتها (والسؤال عنه في كل لقاء), لذا يمكن اعتباره أول كتاب
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Eric Franklin
Jan 09, 2014 rated it really liked it
Recommends it for: creative professionals
Shelves: business, 2014
A slender volume and a quick read, exactly what you need to catch up on your reading goals. The typography, layout, and artwork are exquisite, and the subject matter utilizes novel examples and metaphors to get you fired up about excelling in your work. If your work involves creativity, this book will inspire you to push your limits and communicate your ideas at the right level to your clients. It's a lot of fun.
JulieBanana
Jan 08, 2018 rated it did not like it  ·  review of another edition
Ce livre résume absolument tout ce que je déteste : comment vendre, comment faire du marketing, comment enrober de belles promesses, se faire du réseau...Bref, je ne suis pas la bonne cible et j’en suis ravie !
Ben Weiner
Nov 08, 2010 rated it really liked it
Nicely designed book with some interesting ideas. Super quick read and worth the 30 mins you'll spend with it. It's written by the late, ad guy Paul Arden, but a lot of his advice can be applied more generally to anyone doing creative work.
Autumn
Feb 20, 2019 rated it liked it
Equal parts tacky and great.
Eng.Noura
Apr 14, 2016 rated it it was ok
الكتاب خفيف جداا شكله حلوو اوراقه مرتبه وجميله ،، لا يختلف كثيرا عن كتب تطوير الذات نصائح نصائح ولكن المميز انه بعيد جدا عن الحشوو هذا احلى شي توصل الفكره بصفحه او صفحتين .. والصدق كل عنوان رئيسي تلخص في جمله من كل صفحه يعني لو انحذف كل الكلام وبقت هالجمله مابيأثر على المعنى وبتوصل الفكره .. استفدت يمكن من نصيحتين بس بطبقها في عملي ان شاء الله ..

بشكل عام الكتاب جيدا جدا للناس اللي يعشقون الكتب الخفيفه جدا ويبحثون عن نصائح تطوير الاعمال ..

بشكل خاص بيستفيد منه كثيرا الناس اللي يعملون في مجال الاع
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Amal_a_240526
Dec 26, 2013 rated it it was amazing
A very inspiring self motivating book. One of the books that I will keep near my bed to read it whenever I feel like reading. This book has many inspiring quotes. Even though it was published in 2003, you still could relate to what the book is talking about to our recent time. I loved the way the book delivers its messages. For example, some quotes are writen in a whole page with big a font, some of them are in bold and some are attached to pictures and stories. Very simple and straightforward b ...more
Diana Ouma
Mar 20, 2016 rated it really liked it
Once again, another superb novel by Paul Arden. Such a atheistically pleasing book. Such a talented writer. Such an inspirational story! :3
Ons M'Ajouli
Nov 19, 2017 rated it it was ok
it was a waste of time 😑
Majeda
Apr 05, 2017 rated it did not like it  ·  review of another edition
لا أحب علم التسويق والارقام، كتاب لا يحاكي شخصيتي، أُفضّل الرتابة على قرارات عواقبها اكثر من فوائدها، احترام ذكاء الانسان هو ما يجب اي محتوى مرئي ان يراعيه، من اعلانات وطُرق عرض وغيره
Candle
Mar 04, 2017 rated it it was amazing  ·  review of another edition




على الرغم إني لا أحب كتب تطوير الذات إلا أنني دائما ما أقرأ فيها ولا أعرف

صدقاً لماذا .


هنا الكتاب يقدم نصائح مختصرة للمبدعين الراغبين بعرض سلعهم ومنتجاتهم
بشكل ممتاز مغري للزبائن ، وللمصممين أيضاً ولأن الكاتب بول آردن رجل

وضع بنفسه لنفسه مكاناً مرموقا في مجالات الصناعه والعمل الإبداعي كان

هذا الكتاب منهج لممارسة الأعمال ، مايمز هذا الكتاب حجمه وسرعة الوصول

إلى المعلومة أي أنه كان بعيداً كل البعد عن الحشو المعتاد والتكرار المقيت في



بعض كتب تطوير الذات .




أحببته رغم أني لا أُحب كتب تطوير الذات
Nicholas
Apr 19, 2014 rated it did not like it
If you want inspiration this book will give it to you, not because it's full of Aha moments or well articulated advice but because it's been written so poorly you wonder how it even made it to the printing press, which means even YOU could write a better book and get it published.

If there's one thing you can take away from it, it's the value of having a good cover title and name, the rest is just hyperbole and generic advice.


In Summary:

It's a predictable and horribly unoriginal book preaching a
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Sara
Jan 03, 2017 rated it really liked it
Livro motivacional para que sejamos melhores profissionais.

É um livro um pouco mais voltado para a publicidade, as partes em que faz referência a isso foi as que menos adorei. Toda o livro nos motiva a sermos melhores, a errar, a não complicar, porque só assim se pode ter boas ideias e a torná-las sucesso. Curto mas poderoso, para se ter na cabeceira e ler sempre que precisaremos de um UP na nossa vida profissional e pessoal também, basta saber adaptar.

Abo Ahmad
اسم الكاتب أكبر من الكتاب
أجمل اقتباس هو هذا

« يعتبر الناس صناعة الإعلانات عنملاً كريهاً نوعاً ما.
أنا لستُ كريهاً أكثر أو أقل منكم.
نعم بالطبع أنا أبيع.لكنكم جميعاً تفعلون ذلك.
أنتم تحتالون أو تبيعون أو تحاولون أن تدفعوا الناس لشراء شيء ما؛ خدماتكم أو وجهات نظركم.
الثياب التي تلبسها حين تكون متوجهاً لمقابلة عمل أو إلى حفلة
راهبك أيضاً يبيعك إنه يبيع إلهه..الفكرة هي أننا كلنا نبيع.
كلنا نعمل في الإعلانات.
إنها جزء من الحياة»
Helen
Aug 26, 2010 rated it it was amazing
Recommends it for: Someone who is creative and thoughtful!
Paul Arden is a fantastic speaker; he clearly knows what he s talking about when it comes to being successful. There are lots of uplifting tips and you can dip into the book easily or read it from cover to cover. It’s a short book but compact with useful information. It’s one of the best ‘Self Help’ books I’ve ever read!
Rawa'a
Oct 05, 2018 rated it did not like it  ·  review of another edition
Shelves: nonfiction
أفكار مستهلكة تتحدث عن الإبداع.
Muhammed Hebala
لم يعجبني الكتاب مثل الكتاب السابق
ربما لأنه غير جيد بالفعل
أو ربما لأن كتب التنمية الذاتية لم تعد تشدني
لا يمنع ذلك من أن به بعض الأفكار الجيدة
لكنني أعتقد أنني لن أقرأ كتبا أخرى في التنمية الذاتية في الوقت الحالي
Dylan
Feb 05, 2019 rated it really liked it
This is a book for people who think that they suck at something or say they can't to something. A book to restore faith in yourself
Abduraafi Andrian
May 05, 2017 rated it liked it
Shelves: 2017, english, nonfiction
ulasan bertajuk "Karya-karya Paul Arden yang Mengalihkan Duniaku" : http://bit.ly/BibliPaulArden

"The most popular conception of creativity is that it's something to do with the arts. Nonsense. Creativity is imagination, and imagination is for everyone." (pg. 121)

Aku tahu buku ini akan berguna. Akan kubaca lagi bila butuh suntikan semangat tentang kreativitas dan potensi diri. Sebenarnya, lebih cocok bagi orang-orang yang bekerja di digital agency.
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Paul Arden (7 April 1940 – 2 April 2008) was an influential author of several books on advertising and motivation including "Whatever You Think, Think The Opposite" and "It's Not How Good You Are, It's How Good You Want To Be" and a former creative director for Saatchi and Saatchi at the height of their advertising might.
In 1987 Arden was appointed executive creative director. He has spent 14 year
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“Being right is based upon knowledge and experience and is often provable. Knowledge comes from the past, so it's safe. It is also out of date. It's the opposite of originality. Experience is built from solutions to old situations and problems. The old situations are probably different from the present ones, so that old solutions will have to be bent to fit new problems (and possibly fit badly). Also the likelihood is that, if you've got the experience, you'll probably use it. This is lazy. Experience is the opposite of being creative. If you can prove you're right you're set in concrete. You cannot move with the times or with other people. Being right is also being boring. Your mind is closed. You are not open to new ideas. You are rooted in your own rightness, which is arrogant. Arrogance is a valuable tool, but only if used very sparingly. Worst of all, being right has a tone of morality about it. To be anything else sounds weak or fallible, and people who are right would hate to be thought fallible. So: it's wrong to be right, because people who are right are rooted in the past, rigid-minded, dull and smug. There's no talking to them.” 62 likes
“If you can't solve a problem, it's because you're playing by the rules” 42 likes
More quotes…