Making Sense of Strategy

by Tony Manning

Worldwide, business faces daunting challenges. Competition in every industry is increasingly hostile. The operating environment is increasingly complex. And the cost of missteps and lost opportunities is rising. In this new arena, strategic planning is more important than ever and the ability to turn plans into action - fast - is critical to success. Yet most management tools were designed for a different age, and most change efforts fail.
Making Sense of Strategy is a handbook for every business person in the new century. It provides a proven, practical way to think about what’s happening around you and to create an effective strategy for the future. Based on the simple idea that organizations are “managed conversations,” it builds on the latest thinking from many fields to offer a breakthrough approach to delivering consistent growth and profits.
Written by a top consultant, Making Sense of Strategy cuts through the clutter of management fads and gives you a systematic and disciplined way to create a winning profit recipe, define your priorities, and motivate your team to action.

Genres: Management

95 pages, Paperback

First published January 1, 2001

About the author

Anthony D. Manning is a strategy consultant.

Reviews

[Felicia]

This book is not a typical book anybody would read out of their free time, because of its topic. This book is about business strategies, and though it sounds boring, this book informs you about different strategies that businesses use and should use. I made connections between how companies advertise and promote, to the general outline of strategy in this book.
This book was interesting and informative.

[Bovereem]

Great practical book. Helped me define a strategy for my team.

[Alan Fricker]

A bit too smash the competitor companies to entirely work for my situation but the 20 strategic questions in the two oages at the back are great