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Every Bastard Says No: The 42 Below Story
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Every Bastard Says No: The 42 Below Story

4.28  ·  Rating details ·  39 ratings  ·  3 reviews
Hardcover, 393 pages
Published by Random House (New Zealand) (first published January 1st 2010)
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4.28  · 
Rating details
 ·  39 ratings  ·  3 reviews


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Voracious
Aug 12, 2011 rated it really liked it  ·  review of another edition
Fun. Probably more interesting for Kiwis than others, but a good account of building a brand for those keen on such things.

Love the approach they took, the PR, the ads. Occasionally the author seems to be looking down from Mt Cool on the normal folk (especially in dealing with America), but most of the time it read like decent people working hard for a VERY long time to make their dream come true.

Good on them.
Gena
Aug 23, 2012 rated it it was amazing
A must read for anyone who is in business or thinking of getting started. Well written with a very
"human" and realistic take on how difficult it is to hold an idea in your head and then take that idea to the world....
Justin
Jul 25, 2012 rated it it was amazing
One of the most gorgeous books ever produced - matches the style, the story and the brand that was created by the author for 42Below
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