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Understanding "Pshchol...
 
by
Joe Sugarman
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Understanding "Pshchological Triggers" To Increase Sales

4.2  ·  Rating details ·  10 Ratings  ·  2 Reviews
The real underlying psychological triggers that motivate, inspire and influence a prospect to
make a buying decision are often unknown to even the most experienced salesperson.
Knowledge of these triggers can be a powerful weapon in the battle for your prospect’s
business.
Many of the triggers are very subtle, many are exactly the opposite of what you would
expect, and still ot
...more
Kindle Edition, 120 pages
Published (first published April 29th 2011)
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Karen Briscoe
Feb 04, 2018 rated it really liked it
This guide is chock full of 30 sales tools. Joseph Sugarman is a master at motivating, influencing and persuading prospects to BUY from YOU. As a real estate professional that has sold over 1,500 homes, over $1.5 b in sales, I have found those that achieve success at a high-level long term over time are those with top-notch sales skills. This book is a resource to achieve a higher level of success in business. Karen Briscoe, author "Real Estate Success in 5 Minutes a Day"
Billy Williams
Jan 25, 2016 rated it really liked it
I have mixed feelings about this book. First, I like it because it gives a powerful, easy-to-read breakdown of the major psychological triggers that are wired into human beings. Knowing them can definitely help you sell more and boost your marketing campaigns if you're in business. The writing seems a little simple but I think that is the way the book is designed, with readability in mind. The chapters are brief while offering simple stories to illustrate the lessons. All in all, I would recomme ...more
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