Bridging Differences: Effective Intergroup Communication

by William B. Gudykunst

Language fluency is only one step involved in increasing our understanding of people different from ourselves. We must also learn the rules and norms that guide others′ behaviour if we are to avoid misunderstandings. This volume proposes the existence of a common process underlying communication between people from different groups and between people from the same group. Gudykunst emphasizes practical applications enabling readers to improve their communication skills and includes self-assessment questionnaires.

184 pages, Paperback

First published March 1, 1991

Reviews

[Jesse Kennedy · Rating 5 out of 5]

Gudykunst (2006) provides an effective model for understanding cross-cultural communication. Full of questionnaires and self assessment tools.