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No B.S. Price Strategy: The Ultimate No Holds Barred Kick Butt Take No Prisoner Guide to Profits, Power, and Prosperity
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No B.S. Price Strategy: The Ultimate No Holds Barred Kick Butt Take No Prisoner Guide to Profits, Power, and Prosperity

4.14  ·  Rating details ·  207 ratings  ·  15 reviews
Millionaire maker Dan S. Kennedy and pricing/marketing strategist Jason Marrs empower small business owners to take control of their profits by taking charge of the source: their price. Entrepreneurs are dared to re-examine their every belief about pricing and take a more creative, bold approach, using price to their extreme advantage and allowing them to be as profitable ...more
Paperback, 288 pages
Published June 1st 2011 by Entrepreneur Press (first published April 18th 2011)
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Wendy Kenney
Jun 05, 2011 rated it it was amazing
So I admit I've been skeptical about reading anything by Dan Kennedy, after all, he ain't much to look at. But this guy knows what he's talking about and he makes more sense about marketing than almost anyone I've read. Highly recommend this book for any business owners who are interested in learning how to differentiate their product and service offerings to garner higher prices AND higher profits. Must read! ...more
Sep 09, 2011 rated it it was amazing
As a business owner or entrepreneur this is a must read. In this volatile economy the last thing you want to do is to continue to discount your products, services and value. You'll go broke. This book brings into perspective the reasons and ways to get the price and earn the money yu deserve for the value you offer. I highly recommend you read it. ...more
Daniel Taylor
Tough economic times would seem to call for cheaper prices for businesses to survive. Dan Kennedy and Jason Marrs would disagree.

This compelling book teaches you how to sell based on value, not price. It covers how to set prices in the first place – often much higher than those of your competitors.

The key thing I took away from this book is dominating a niche. Over the coming months I'm going to focus my resume-writing business from serving anyone who needs a resume to meeting the needs of manag
Joanny Liu
Aug 28, 2014 rated it it was amazing
Understanding how pricing your products and services should work from a modern up-to-date perspective.
Nov 20, 2018 rated it did not like it
This book would benefit greatly from an editor and a proofreader and a narrative thread and a tone that is not screaming/chastising/lecturing/belittling and a soul. I’m sure there are people who need to be told that businesses need to make money and that giving everything away for free is a bad idea. But I didn’t really need 220+ pages of “your only responsibility as a business owner is to make as much money as you can however you can short of breaking the law.” So yeah, this book would be much ...more
Jan 20, 2019 rated it really liked it
No B.S. Price Strategy: The Ultimate No Holds Barred Kick Butt Take No Prisoners Guide To Profits, Power and Prosperity- Well for starters, that is one hell of a title. I picked up this book specifically to learn more about pricing strategies for a project I’m working on. The first half of the book I found to be pretty long-winded, common sense and almost philosophical. However, the second half of the book more than made up for this. This was not just a book on pricing (which was well covered), ...more
Jinal Sampat
Apr 16, 2021 rated it it was amazing
Loved this book. Simple changes that can bring a lot of extra cash flow.

Biggest take away :) Only 20% of purchasing is based on competitive pricing 80%is not. Buy 80% of sellers behave as it it wasn’t the other way around and devote 80% of their effort to competing on price.

Also to understand that customer will buy from you and also many other companies was great to understand.

Worth every second of reading.
Jan 30, 2021 rated it it was ok
270 pages to say "If people think your product is premium, they will pay more for it." ...more
Sushant Pradhan
Aug 30, 2020 rated it liked it
You cannot compete the market by just lowering the price. Infact that might be a sure shot way to lose.
Phillip Shepard
First part was great —2nd half you could skip
Rodrigo Flamenco
Mar 14, 2020 rated it it was amazing
If you have problems charging more for your services this is the book to read.
Roger Cogswell
Apr 18, 2020 rated it really liked it
After reading this book you may want to reconsider whether competing on price is your optimal strategy.
Iurie Timofte
Feb 14, 2021 rated it it was amazing  ·  review of another edition
Great book.

Its opening the eyes and destroying the mind borders on price setting :)
Greay revommended for those who seek to build a profitable business.
Nov 07, 2019 marked it as to-read
This review has been hidden because it contains spoilers. To view it, click here.
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Dan S. Kennedy is the provocative, truth-telling author of seven popular No B.S. books, thirteen business books total; a serial, successful, multi-millionaire entrepreneur; trusted marketing advisor, consultant and coach to hundreds of private entrepreneurial clients running businesses from $1-million to $1-billion in size; and he influences well over 1-million independent business owners annually ...more

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“One year, on vacation in Hawaii, I was relaxing at a beach, watching whales in the distance, when a fisherman, obviously a local, drove up in his pick-up truck. He got out with a dozen fishing rods. Not one. A dozen. He baited each hook, cast all the lines into the ocean, and set the rods in the sand. Intrigued, I wandered over and asked him for an explanation. “It’s simple,” he said. “I love fish but I hate fishin’. I like eatin’, not catchn’. So I cast out 12 lines. By sunset, some of them will have caught a fish. Never all of ’em. So if I only cast one or two I might go hungry. But 12 is enough so some always catch. Usually there’s enough for me and extras to sell to local restaurants. This way, I live the life I want.” The simple fellow had unwittingly put his finger on a powerful secret. The flaw in most businesses, that keeps them always in desperate need—which suppresses prices—is: too few lines cast in the ocean.” 2 likes
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