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Killer Facebook Ads: Master Cutting-Edge Facebook Advertising Techniques

3.66  ·  Rating details ·  65 ratings  ·  4 reviews
Expert Facebook advertising techniques you won't find anywhere else! Facebook has exploded to a community of more than half a billion people around the world, making it a deliciously fertile playground for marketers on the cutting edge. Whether you want to leverage Facebook Ads to generate Likes, promote events, sell products, market applications, deploy next-gen PR, this ...more
Paperback, 288 pages
Published August 9th 2011 by Sybex (first published January 1st 2011)
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Chad
Dec 03, 2011 rated it really liked it
Many people have criticized Facebook ads in recent months saying that they don't work. I'd challenge them to read this book. I'd bet that they would learn a thing or two that might help them achieve their goals or at least figure out a goal that can be achieved by Facebook advertising. Marty Weintraub's detailed explanation of Facebook ads covers everything from setting KPIs to launching the ad campaigns and analyzing the results. Weintraub has been in the marketing world for many years and it i ...more
Michelle Ross
Sep 01, 2011 rated it it was amazing
Killer Facebook Ads rocks. You'll get an overview of Facebook's history and the basics of marketing on the platform, then you'll jump into the good stuff. This book will give you powerful insights into how your market identifies itself, and will have you creating ads that cut right to the heart of your target market. Marty Weintraub has a witty writing style that slices right through the line between education and entertainment making the material enjoyable to read. This book is a must-have desk ...more
Pascal Wagner
Jun 30, 2015 rated it did not like it
I bought this book because it was recommended on a few different marketing websites.
It was very simple and old school. One of the downsides to writing a book (no stab at the author) is that it easily becomes out of date on this kind of topic.

I just felt like I already know 98% of what is written in this book. So this is not for an intermediate or advanced facebook marketer. I feel like I learn more about digging around the internet for case studies and blog posts on FB than what was provided i
...more
Caitlin
Jan 23, 2012 rated it really liked it  ·  review of another edition
Shelves: business
Make sure you pick a good soundtrack to read this book by. It will make all the difference in the world.
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