Package Design Book

by Jean Jacques, Pentawards (Sous la direction de)

From beverages to fragrances via hardware and electronics

TASCHEN has teamed up with Pentawards to produce the most comprehensive publication on package design available.

Anyone working in retail, household products, foods, fragrances or related industries knows that—whatever its intrinsic merits—a product is only as good as its packaging. Featuring over 250 projects in more than 40 categories from around the world, this book offers the broadest possible perspective on the current evolution of package design and how it influences consumer behaviour.

Featuring the world's best packaging with in-depth case studies, it analyses how ground-breaking designs are developed by top design and branding offices. Divided into chapters by type—beverages, electronics, food, health & beauty, homecare & hygiene, luxury, pharmaceutical, store & retail—and indispensable for design and marketing professionals, advertisers, or anyone interested in this field, this book explains how to package a product that sells.

Genres: Design, Nonfiction, Art, Coffee Table Books

432 pages, Hardcover

First published January 1, 2010

Reviews

[Alex Polselli]

One of the more useful taschen books I’ve gotten has good branding examples and obviously package/product designs and explanations on what makes them beautiful/effective. Could use more variety alcohol/drinks make up a significant portion of the book between their two sections

[Vale]

Este libro presenta una muestra de los diseños más destacados de los Pentawards, una competencia internacional de diseño de envases. A través de sus coloridas páginas, va recorriendo diferentes categorías, mostrando la historia detrás de algunos de los diseños más icónicos. Combina fotografía y texto

[sandwhichgator]

it's a really good book for beginners to understand how package design works, yet I did not like that some categories were over flooded with one product. Also a lot of designs felt unconventional.... something pretty doesn't always sell. I would have appreciated it if I saw how packaging bought a thought of difference in minds of consumer or boosted the brands performance

[Yousra Bushehri]

Really enjoyed looking through this.

[Laroy Viviane]

Chouette source d’inspiration

[زينب]

Waste of paper.

[Amalina]

Nice!

[Cristina]

Great selection of projects but would love more details. The description was, sometimes, a little boring and lack interesting information

[Frida Gómez]

Me gustó que es muy visual y muy enfocado al diseño, pero le falta mucha explicación sobre el porque todos estos empaques fueron ganadores y que los hace únicos