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Essentials of Marketing Management
This is a textbook that instructors can connect with and students can learn from, in that it pulls them into the world of marketing through real-world applications. This textbook stays current by covering the hottest topics in this course area, such as Customer Relationship Management and Metrics, in a user-friendly, non-encyclopedic format. Marshall/Johnston's Essentials ...more
Unbound, Loose-Leaf, 0 pages
Published May 26th 2010 by McGraw-Hill Education
(first published January 16th 2010)
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