Why People Buy : Achieving the Selling Zone

by Guy Baker

A step by step process to achieving the selling zone. sales people always want to improve. By achieving the selling zone, they can close more sales for larger dollars. How? This book shows that buyer's have a buying process that can be recognized and understood by the seller. Once the seller determines the buyer's process, they have to restrain their need to plow forward with the close. Tather, the seller must match their selling process with the buyer's process to achieve total sales success. Being willing to let the buyer complete their buying process requires the seller to be patient and understanding. The payoff is more sales success. Timing is everything. Discovering the buyer's "rhythm" and then matching the sales process is the key to BIG TIME SUCCESS.

Paperback

Published June 1, 1995