The Open Innovation Marketplace: Creating Value in the Challenge Driven Enterprise

by Alpheus Bingham, Dwayne Spradlin

Many technical obstacles to effective innovation no longer today, companies possess global networks that can connect with knowledge from virtually any source. Today’s challenge is to collaboratively transform that knowledge into higher-value innovation. Their book introduces groundbreaking strategies and models for consistently achieving this goal. Authors Alpheus Bingham and Dwayne Spradlin draw on their own experience building InnoCentive, the pioneering global platform for open innovation (a.k.a. "crowdsourcing"). Writing for business executives, R&D leaders, and innovation strategists, Bingham and Spradlin demonstrate how to dramatically increase the flow of high-value ideas and innovative solutions both within enterprises and beyond their boundaries. They The authors present many new open innovation case studies, from P&G and Eli Lilly to NASA and the City of Chicago.

Genres: Business

242 pages, Hardcover

First published March 21, 2011