Bob Bly is a freelance copywriter with 4 decades of experience in direct response and business-to-business marketing. He is the author of 100 published book on topics ranging from science, sex, satire, and science fiction -- to small business, writing, advertising, and online marketing. McGraw-Hill calls Bob Bly “America’s top copywriter.”
One captive saying on this book is “The cost of a thing is the amount of life you must exchange for it.” Yes, the book talks most about time management, an issue in people’s life nowadays. Seems that most of people need more time than default-24-hours, and they suffer for haven’t got enough time to do all things they need (or want) to do. Some of topics I found interesting about the book are: 1. To be productive comes from within, means, you should want to be productive to be productive 2. Getting organized help you to manage your time better 3. Workstyle and lifestyle should go hand-in hand, try to manage some break and time out to avoid burn-out. Along with the tips written in it, I think the book is worth reading by those who wants (or need) some more time in their life.
This book is really worth its time. It redefined success as doing more things you love and less of what you don't. And realising that the cost of any task is the amount of Life you must exchange for it. I think no matter how busy a person may be, Chapter 3 of this book - Increased 10% Personal Efficiency is a must read and implement part of life.