What do you think?
Rate this book
Improve Your Copywriting: A Teach Yourself Guide
More than 60 million books sold in the Teach Yourself series!
From planning to implementation, a step-by-step guide through copywriting skills for a range of disciplines Used as a training tool by the world's largest professional marketing organization, "Improve your Copywriting" reveals some of advertising's greatest creative secrets. You will have fun while learning how to succeed in one of the most exciting areas of marketing communications.
Features: Writing by J. Jonathan Gabay, an award-winning copywriter who is renowned worldwide for his writing and teaching skills Practical exercises, summaries and tips to allow you to practice your skills A practical glossary One, five and ten-minute introductions to key principles to get you started Lots of instant help with common problems and quick tips for success, based on the authors' many years of experience Tests in the book and online to keep track of your progress Quick refreshers to help you remember the key facts
From planning to implementation, a step-by-step guide through copywriting skills for a range of disciplines Used as a training tool by the world's largest professional marketing organization, "Improve your Copywriting" reveals some of advertising's greatest creative secrets. You will have fun while learning how to succeed in one of the most exciting areas of marketing communications.
Features: Writing by J. Jonathan Gabay, an award-winning copywriter who is renowned worldwide for his writing and teaching skills Practical exercises, summaries and tips to allow you to practice your skills A practical glossary One, five and ten-minute introductions to key principles to get you started Lots of instant help with common problems and quick tips for success, based on the authors' many years of experience Tests in the book and online to keep track of your progress Quick refreshers to help you remember the key facts
336 pages, Paperback
First published January 1, 2010
Ratings & Reviews
Friends & Following
Create a free account to discover what your friends think of this book!
Community Reviews
Displaying 1 - 2 of 2 reviews
October 17, 2013
This book is power packed with must have tips for every copywriter who wants to increase their expression power by multi-fold. Packed with practical tips from page to page. Get yours today and benefit from this extraordinary book.
November 15, 2015
Not bad.
Displaying 1 - 2 of 2 reviews