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Chickens and Pigs: Business Models and Competitive Strategy
"Chickens and Pigs" shows executives how to use the power of business models to build strategies that make customers the center of their strategic planning activities. The reader learns how to: categorize customers in terms of the benefits they bring, focus on the right customers, balance holding current customers with finding new ones, and diversify with purpose and confi ...more
Paperback, 132 pages
Published September 21st 2007 by Emba Press
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