Goodreads helps you keep track of books you want to read.
Start by marking “Gorilla Marketing” as Want to Read:
Gorilla Marketing is the insider story of how a maverick, orange start-up airline founded by Stelios Haji-Ioannou took on the might of Europe's aviation giants in a marketing war of attrition and emerged victorious. Written by Tony Anderson, easyJet's third employee and first Marketing Director, the book is laced throughout with humorous anecdotes and first-hand accounts o ...more
Paperback, 150 pages
Published September 14th 2010 by Grosvenor House Publishing Limited
To see what your friends thought of this book, please sign up.