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How: Why How We Do Anything Means Everything

3.57  ·  Rating details ·  349 Ratings  ·  49 Reviews
The flood of information, unprecedented transparency, increasing interconnectedness-and our global interde�pendence-are dramatically reshaping today's world, the world of business, and our lives. We are in the Era of Behavior and the rules of the game have fundamentally changed. It is no longer what you do that matters most and sets you apart from others, but how you do wh ...more
Hardcover, Expanded, 344 pages
Published September 21st 2011 by John Wiley & Sons (first published June 4th 2007)
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Jul 29, 2013 rated it liked it
Recommended to Robert by: Paula Tomko
Using the "Wave" (as in the crowd at a ballgame standing up section by section) as a metaphor for leadership tested me from the beginning. As wonderful as Seidman touts the Wave, I came to reading the book thinking the Wave was a nuisance that takes away from the experience of being at the ballpark.

Seidman followed that up by discussing how we have moved from a zero-sum economy (For me to have more, you have to have less) to an infinite economy. Then he used chess as his metaphor. Chess, however
Jan 18, 2009 rated it it was amazing  ·  review of another edition
Recommended to Joy by: Wiley Saichek
I rarely read business books, and only got this one as a review offering. I'm excited about it enough that I'm thinking about which executives in my company it would be good to gift it to. It would mean buying one, because I want to hang onto my copy...

Seidman recognizes that the internet makes it impossible for a corporation to keep its inner workings secret, and explores the implications for the market. He doesn't just say, "Be good and act ethically now that the public can see you." He descri
Aug 16, 2012 rated it liked it  ·  review of another edition
A feel-good business/success book with some fake theory that lets the author tell random stories and pretend there's a unifying theme. Some fun bits along the way, admittedly, from my kindle:

Engagement scores among U.S. and many global workers have tumbled in recent years. I think that’s because we’ve been spending too much time engaging workers with carrots and sticks, and not nearly enough time inspiring them with values and missions worthy of their commitment. Leaders and companies need to re
Loy Machedo
Aug 02, 2012 rated it it was amazing
Loy Machedo’s Book Review – How by Dov Seidman

Out of the many positive reviews given to the book ‘HOW’, I want to share only 3 with you.

First by Chairman and CEO of Pfizer Inc. Jeff Kindler
“HOW is a radically different and compelling approach to competing in business today. What Seidman has done is crystallize how we now need to think and act to win in this new world.”

Second by Jim Skinner, CEO, McDonald’s Corporation
“Dov Seidman captures the power that Ray Kroc instilled in us at McDonald’s f
Doug Cornelius
Seidman spends the first half of the book taking about transparency, trust, reputation, and the new inter-connected world. He does a fine job with these topics, but I’ve seen them handled better elsewhere. The second half of the book, which focuses more on Seidman’s philosophy of business is when the book becomes more valuable.

Seidman highlights an empirical study about reputation using eBay’s seller reputation information. Chrysanthos Dellarocas used eBay as an experiment. In a study selling th
Dave Lefevre
Oct 13, 2011 rated it liked it  ·  review of another edition
Shelves: howto
If I was allowed I would probably give this book 3 1/2 stars.

The premise of the book is that in business it's much more important how we do things rather than what we produce. I agree completely. Without naming it Seidman is taking a stance against the Randian culture that permeates the top levels of multinational corporations today. The 2008 crash is all the evidence you need to understand that the short-term culture based on the attitude that selfishness always works best has all but destroyed
Apr 15, 2008 rated it really liked it  ·  review of another edition
If you read any of the hundreds of business books on the market, you'll know the current trend of what to do in business. I've read and reviewed dozens of titles that all say that the key to business is doing what you say you are going to do and treating people like people (both clients and employees). These resources usually give all sorts of examples of successful companies that actually follow through on their promises. Some of the more involved ones give step by step instructions on what to ...more
David McClendon, Sr
Book Review
Why HOW We Do Anything Means Everything…
in Business (and in Life)
My son was given a copy of this book in a CARE package at Marine Boot Camp. He was sure I would enjoy the book and I sure did. The book is written in an In Search of Excellence type of way in which examples of truly outstanding organizations are given and then an explanation of what makes that organization outstanding is provided.

Dov Seidman, the author of the book references Good to Great and Built to Last, but fortu
Jan 17, 2012 rated it it was ok
Recommended to Ashley by: JL book club
Meh. The book had some good stories, but I turned the last page without being able to really put into words what the whole thing was about.

Essentially, Seidman urges the reader to move from WHAT to HOW. This is done by being passionate, inspired, and self-governed by your values and morals. Given the cerebral nature of such a mindset, Seidman is unable to give the reader a list of concrete actions or steps to take but he included lots of stories and anecdotes to inspire. I found it a little lac
Phil Simon
Dec 24, 2011 rated it really liked it  ·  review of another edition
Shelves: business
After watching Dov on Charlie Rose, I bought the book hoping to learn more about the business side of behaving ethically. In How, I wasn't disappointed. I found the case studies most helpful, including the donut vendor who lets customers make their own change and several longer stories based around
doing the right thing. In fact, I would have loved more of them (hence the four-star review).

Seidman is absolutely right: today, things are entirely transparent. As other books have pointed out (most
Feb 25, 2012 rated it really liked it  ·  review of another edition
Shelves: favorites
An inspirational book with anyone who harbors ambitions of leadership in a business environment. Aside from the terrible design and typesetting of the interior of the book (though the jacket is actually quite lovely!), it is quite a light read. Mr. Seidman has some beautiful, and even poignant, moments of revelation. As someone who was raised on many of the principles of integrity the author extols, I was thrilled to see many things I have felt instinctually - but have never been able to articul ...more
Oct 06, 2007 rated it it was amazing  ·  review of another edition
Dov's book is an excellent example of how chaotic and homicidal American business culture is maturing. The top-down, exploitative business practices of the industrial age are now outmoded. For the sake of business, business must redefine itself.

This is no platitude, Dov has worked with Fortune 10 companies for many years. He has watched these transitions first-hand. As business has become more global and companies have made grievous errors in global business, they have become more introspective.
Seidman argues that how we do things in business is just as important as what we do. In this new connected world, business and people are competing not just one the merits of their product but also on the merits of their ethics.

Why I started this book: It's on the US Army 2012 Professional Reading List.

Why I finished it: I agree that we need to pay attention to the hows, but I disagree that this is a new need or a new advantage. As a historian, I laugh at just how much is not new in our experien
I found a lot of useful info and ideas regarding business and any organization... except... regarding Government. You can do all the ideas in this book and it will improve your business relationships, from employees, to suppliers, and customers... but if some Government bureaucrat with a chip on his shoulder goes after your company, all of this book can become worthless.

As I read this book, a thought kept on popping into my head, "this does not apply to Government." As I have thought about this,
Debbie Boucher
Dec 21, 2011 rated it really liked it  ·  review of another edition
I do not read business books. The only reason I read this one was my step-sister works for LRN, and she sent me the book. I liked it much better than I thought I would. The concepts are excellent and apply to most settings. There was only one example that didn't work for me, that of Steve Wynn in Las Vegas. This is because a family member lived through the chaos Wynn created when he recruited dealers from all over the country to work at his signature property, only to realize he couldn't pay the ...more
Sep 17, 2012 rated it did not like it
The problem with this book is its assurance that human nature can find out "the rules" for ourselves if given the right framework, and not have it thrust upon us. From what I've read in employee comments, it hasn't really worked in Mr. Seidman's own company. The many anecdotes in the book, though, are quite quite interesting. However, in the end, it seems like a book to get more business for his company that a realistic leadership and ethics framework that can be replicable.
Michael Weening
May 06, 2014 rated it really liked it  ·  review of another edition
An interesting book filled with anecdotes and feel good strategies on the "how" around business.

I saw Dov speak at a management conference and he is incredibly compelling, although the more formulaic side of me was constantly rejecting some of the free flowing ideals that he positions in the book.

Which is, in itself, an accomplishment. A book that makes you question your leadership style, ideals and values is a good read.
Darrell Brown
Jan 27, 2014 rated it really liked it  ·  review of another edition
The major theme of "How" centers on value-based vs. rule-based behavior. From there the author extrapolates the "TRIP" acronym for high-performing groups: Trust, that enables Risk-taking, which leads to Innovation and Progress. The final section of the books deals with a leadership framework for self-governing organizations.
Gabriel Hernández
Este libro va más allá de lo que proponen los libros de autoayuda. No te enseña qué hacer si no el cómo; no se limita a dar instrucciones, por el contrario, inspira y cambia la perspectiva de la evolución del éxito hacia la trascendencia por medio del liderazgo, los valores y la autogobernanza.

Muy recomendado.
This is one of the finest books I have read on the necessity of leadership in a world that demands honest connections. If we pursue our vision with anything less than passion & integrity, it is time to step back and adjust our course.

Dov Seidman confirmed my belief that truth telling is the first step in all important work. In fact, it's a step we need to return to again and again.
Apr 21, 2012 rated it liked it
Seidman argues that in an age of interconnectedness, information overload, and globalism, how we do what we do has become more important than what we do. He advocates "value-based self-governance" as a model for both life and business. The book is well-organized and well-written with lots of examples, but is about twice as long as it needs to be.
David Lamondy
Mar 22, 2012 rated it really liked it
How is one of those books that you can keep for a lifetime. It enlightens and informs every time I pick it up. The illustrations are as pertinent today as they were when the book first came out. The concepts are at the core of our every day life. They challenge our conscience and our decisions. This is a must read for anyone and an imperative for any leader.
Dec 24, 2013 rated it really liked it  ·  review of another edition
Good thought leadership on how culture matters. Inspiration vs. directive leadership benefits, looking at what matters vs slaves to insignificance. There are examples of why soft skills make a difference to bottom line performance.
Dan Hilton
Dec 31, 2008 rated it really liked it  ·  review of another edition
It's a pretty good combination 'self-help/business motivation and entertaining read' all wrapped in one. Any book that starts with the origins of "The Wave" (think MSG) is worth checking out in my opinion.
Craig Moyer
Jun 10, 2012 rated it did not like it  ·  review of another edition
Obvious message. Incredibly redundant; author relies heavily on cliche analogies. Could have been a 100-page book, and would have been much, much better.
Lost In A Fog
A new mindset for a new, more wired, connected world. I don't know...I had difficulty pulling usefulness from this one, though some of his big picture insights are interesting.
Jun 12, 2014 rated it liked it  ·  review of another edition
Interesting ideas, some of which I will try to put into practice. 3.5 really.
Michael Melara
Jun 24, 2015 rated it really liked it  ·  review of another edition
Had to read this book for a job with his company I never got but a lot of the ideas are fascinating and do make a lot of sense. Also brings ethics to the forefront of business.
Samantha Hines
Some really good stuff about transparency and values becoming more important, and the very clever observation that HOW we do things is more innovative anymore than WHAT we do.
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DOV Seidman’s professional career has focused on how companies and their people can operate in both a principled and profitable way. He is the founder and CEO of LRN. Since 1994, LRN has helped hundreds of companies simul¬taneously navigate complex legal and regulatory environ¬ments and foster eth¬ical cultures. In 2008, LRN acquired environmental innovation firm GreenOrder. Today, LRN operates gl ...more
More about Dov Seidman...

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“When we look at the world through the lens of how, we see leaders shift, and others even transform, their habits of leadership from “command and control” to “connect and collaborate.” It’s a move from exerting power over people to generating waves through them.” 2 likes
“The key ingredient to progress, to getting ahead, is to leave a foundation behind.” 2 likes
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