Marketing: The Core, 2nd Edition

by Roger A. Kerin, Steven W. Hartley, William Rudelius

MARKETING: THE CORE, 2/e by Kerin, Berkowitz, Hartley, and Rudelius continues the tradition of cutting-edge content and student-friendliness set by Marketing 8/e, but in a shorter, more accessible package. The Core distills Marketing's 22 chapters down to 18, leaving instructors just the content they need to cover the essentials of marketing in a single semester. Instructors using The Core also benefit from a full-sized supplements package that surpasses anything offered by the competition, while students will appreciate the easy-to-read paperback format that's equally kind to both the eyes and the pocketbook. The Core is more than just a "baby Kerin"; it combines great writing, currency, and supplements into the ideal package for budget-conscious students and time-conscious professors.

Genres: Business, Textbooks, School, Nonfiction, College

128 pages, Hardcover

First published July 25, 2003

Reviews

[Meghann McLouth · Rating 3 out of 5]

Pretty basic. Good examples. If you don't have a marketing background, it would be suggested. If you have a marketing background, you probably want a higher level text.

[Dani · Rating 5 out of 5]

This is my favorite textbook I have had on marketing. It is so well done! The book is done as a magazine which made reading it more interesting and easier. I have never seen a textbook done in this way and I think if more books were done like this, a lot more students would not only actually read their textbooks cover to cover but they would also learn so much more.

[Elizabeth · Rating 3 out of 5]

Ok...so this was a textbook. It was a fairly well done introduction to marketing, which was totally new to me. However, there were several places where I didn't like the explanation was complete. There is a balance between making the book readable and really including all the necessary information.

[Andrea · Rating 3 out of 5]

This is a good basic marketing book. I found it kind of boring, but nonetheless fundamental to marketing.

[AnnaRose · Rating 4 out of 5]

If you are looking for a overview of marketing, this book is very helpful. Also the amount of pictures, real life examples, and charts makes it a very simple read.

[Vince Fontaine · Rating 4 out of 5]

Essential.