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The Art of Being Chosen: Secrets of Success from Giants of Retail
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The Art of Being Chosen: Secrets of Success from Giants of Retail

4.5  ·  Rating details ·  8 Ratings  ·  1 Review
Intimately affecting the lives of everyone on the planet, retail is the world's largest business. But what does it take to be truely successful in this highly competitive and cut-troat arena? What makes some retailers successful while others fail? Discover the six guiding principles for retail success - no matter how large or small a retail business may be.
Paperback, 326 pages
Published June 15th 2011 by Global Management Enterprises, LLC (first published October 1st 2010)
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David
May 25, 2016 rated it really liked it
Fascinating to read short, 4 or 5 page long, pieces about what has been behind the success of many top retailers. Some great insight and lessons that would apply to leaders in any industry looking to build a great culture or inspire innovation.

The only downside, which is no fault of Martin Butler, is that the interviews are from 2008-09, so the stories don't seem as relevant now.
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