Strategy: A View From The Top

by Cornelis A. de Kluyver, John A. Pearce II

Gain a strategic edge in today’s business world.

This short, up-to-date, practitioner-oriented guide was meant to effectively prepare practicing executives, and MBA and EMBA students for top management responsibilities.

The fourth edition includes new content, reordered topics to improve the flow of the subject matter, and numerous updated examples and vignettes.

Genres: Business, Management

240 pages, Paperback

First published August 1, 2002

Reviews

[Suellen · Rating 4 out of 5]

Covers the concepts and adds in a bit more of the holistic approach to strategic planning and implementation.

[Andrew · Rating 4 out of 5]

Great intro to strategy book =)

[Alejandra · Rating 4 out of 5]

Easy read. I found that the use of real companies to illustrate the ideas was very effective. As an MBA student, this book served as a refresher.