Goodreads helps you keep track of books you want to read.
Start by marking “The Micro-Script Rules: It's Not What People Hear. It's What They Repeat...” as Want to Read:
The Micro-Script Rules: It's Not What People Hear. It's What They Repeat...
Enlarge cover
Rate this book
Clear rating
Open Preview

The Micro-Script Rules: It's Not What People Hear. It's What They Repeat...

4.05  ·  Rating details ·  41 ratings  ·  5 reviews
[Schley] has developed a list of Micro-Script rules that solve that problem.
Hardcover, 190 pages
Published October 7th 2010 by N.W. Widener (first published October 1st 2010)
More Details... Edit Details

Friend Reviews

To see what your friends thought of this book, please sign up.

Reader Q&A

To ask other readers questions about The Micro-Script Rules, please sign up.

Be the first to ask a question about The Micro-Script Rules

This book is not yet featured on Listopia. Add this book to your favorite list »

Community Reviews

Showing 1-30
Average rating 4.05  · 
Rating details
 ·  41 ratings  ·  5 reviews


More filters
 | 
Sort order
Start your review of The Micro-Script Rules: It's Not What People Hear. It's What They Repeat...
Sean OConnor
Feb 26, 2017 rated it it was amazing
If the glove doesn't fit... Even though I didn't type it out, your brain probably said "you must acquit."

Why is that?

Your brain 'hears' the rest of the sentence as if I wrote it out because of audiation, the process by which our brain complete words/music that it already knows. Great marketers use this mental hack to develop marketing messages that is sharp, concise, and leaves people talking for days after they heard the message.

Microscripts are simple marketing messages that tell a story, and
...more
J Bradley
Feb 16, 2016 rated it really liked it
Shelves: jeb-favorites
One the best books about marketing that's not written by Seth Godin that I've read. Tangible help and actual suggestions for anyone who makes presentations, writes copy for radio or advertising, or creates content for the web. This is a POD - print on demand book. That was a new concept to me: http://en.wikipedia.org/wiki/Print_on... ...more
Alfredo Sevilla
Jan 02, 2013 rated it really liked it
"Rough presentation of cutting, insightful material." ...more
Phil Santos
Mar 22, 2016 rated it liked it
Shelves: businessy
Decent insights but there's probably a better book on the subject of branding and taglines. Either way, it helped me. ...more
Jean-Louise  Jirik
rated it liked it
May 14, 2014
Dirk
rated it it was amazing
Jun 02, 2014
Carlos G.
rated it liked it
Dec 29, 2018
Steve
rated it it was amazing
Sep 05, 2019
Natalie Canavor
rated it it was amazing
Dec 14, 2017
Morgan Hendrix
rated it it was amazing
Oct 28, 2014
Nicolette
rated it liked it
Nov 10, 2013
Ben O'Hanlon
rated it it was amazing
Jun 20, 2017
Lorenzo III
rated it it was amazing
Oct 30, 2016
Sharon Coleman
rated it it was ok
Oct 22, 2015
Clance
rated it liked it
Jul 27, 2014
Mark
rated it liked it
Sep 14, 2013
Cindy Vela
rated it it was amazing
Mar 13, 2019
Adoh
rated it it was amazing
May 09, 2013
Cathy Hutchison
rated it it was amazing
May 31, 2019
Martin M.
rated it it was amazing
Aug 21, 2018
Fran
rated it really liked it
Sep 03, 2014
Oliver James Dyar
rated it liked it
Dec 27, 2015
John
rated it really liked it
Mar 03, 2015
Roberto Minto
rated it really liked it
Feb 10, 2020
Priyantoro Kamdani
rated it liked it
Aug 15, 2017
Mike
rated it liked it
Jan 13, 2016
Dan Martell
rated it really liked it
Nov 01, 2015
Eric Nelson
rated it really liked it
Dec 25, 2014
Matt
rated it really liked it
Jul 19, 2018
Kelley Gann
rated it really liked it
Dec 31, 2020
« previous 1 next »
There are no discussion topics on this book yet. Be the first to start one »

Readers also enjoyed

  • The Compound Effect: Jumpstart Your Income, Your Life, Your Success
  • The Pumpkin Plan: A Simple Strategy to Grow a Remarkable Business in Any Field
  • The Business of Expertise: How Entrepreneurial Experts Convert Insight to Impact + Wealth
  • Mastering the Rockefeller Habits: What You Must Do to Increase the Value of Your Growing Firm
  • The 15 Invaluable Laws of Growth: Live Them and Reach Your Potential
  • Pitch Anything: An Innovative Method for Presenting, Persuading, and Winning the Deal
  • Own It: The Power of Women at Work
  • On the Edge: The Art of High-Impact Leadership
  • Traction
  • Rocket Fuel: The One Essential Combination That Will Get You More of What You Want from Your Business
  • Twas the Nightshift Before Christmas
  • Boom Town: The Fantastical Saga of Oklahoma City, Its Chaotic Founding, Its Apocalyptic Weather, Its Purloined Basketball Team, and the Dream of Becoming a World-class Metropolis
  • Can't Hurt Me: Master Your Mind and Defy the Odds
  • The Unexpected Joy of Being Sober
  • The Alcohol Experiment: A 30-Day, Alcohol-Free Challenge to Interrupt Your Habits and Help You Take Control
  • Flying Scotsman: Cycling to Triumph Through My Darkest Hours
  • Black and British: A Forgotten History
  • Sleep: The Myth of 8 Hours, the Power of Naps... and the New Plan to Recharge Your Body and Mind
See similar books…

News & Interviews

These twelve books are so consistently adored, they have become regulars month after month in our data of most popular and most read books on...
134 likes · 52 comments