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In his bold new work, prominent biological theorist Robert Trivers unflinchingly argues that self-deception evolved in the service of deceitthe better to fool others. We do it for biological reasonsin order to help us survive and procreate. From viruses mimicking host behavior to humans misremembering (sometimes intentionally) the details of a quarrel, science has proven that the deceptive one can always outwit the masses. But we undertake this deception at our own peril.
Trivers has written an ambitious investigation into the evolutionary logic of lying and the costs of leaving it unchecked.
416 pages, Hardcover
First published January 1, 2011
Participants were more likely to recognize an attractively enhanced version of their own face out of a lineup as their own, and they identified an attractively enhanced version of their face more quickly in a lineup of distracter faces