Practical insights for entrepreneurs on how to go from an idea to starting a new business Startup from the Ground Up by Cynthia Kocialski gives commonsense and actionable advice entrepreneurs for building a thriving business from nothing but an idea. In this invaluable guide, you'll discover: * Why it's not enough just to have a great product * How to build a team and keep them, and why a team is more than founders and employees * How to take a product concept and turn it into a full-fledged successful business * Why it is so important to start marketing your product as early as possible * How to get customers to speak with you and how to interact better with them * When seeking outside funding, what investors will be looking for and how to understand and entice them Kocialski gets you moving down the right path and thinking in the right direction. Launching a company relies on far more than just having a fabulous new product- this is just one piece to the puzzle, many are needed and all must work together in order to achieve success. Kocialski is the founder of three companies and has been involved in dozens of start-ups; she shares her experiences in a mix of observations, illuminations, and guidance that will change the way you think start-ups sprout up from the ground. Clearly written and told from an expert's vantage point, Startup from the Ground Up is a guide for how to build a business from the very beginning stages.
“Startup From the Ground Up: Practical Insights for Entrepreneurs by Cynthia Kocialski is a non-fiction book for entrepreneurs. The book consists of short sections giving sage advice.
The book is divided into short chapters asking some poignant questions and pointing you in the right direction. Taking lessons from the author’s history in the business world she writes on customers, getting the right team, creating a strategy, getting financing and more.
“Startup From the Ground Up: Practical Insights for Entrepreneurs by Cynthia Kocialski is a book I wish I would have read in high-school. I don’t know if it would have made a difference but it certainly would have given an impressionable teenager some food for thought instead of a system which is geared towards creating a clone army of factory workers.
According to her bio, Ms. Kocialski has been involved in over 20 startups over the past 15 years and indeed the book gives some very good advice. The author realizes that there isn’t a magic formula which will work for all businesses, but she does provide a lot of valuable information in a package which is easy to read, understand and comprehend.
I have been unlucky in business. My friends want me to open up a funeral home because then people will stop dying. However, I felt that the tips and instructions in this book can apply to anyone who wants to start a business. Great tips also on how grow your business, what to concentrate on (you’d be surprised) and how to get financing including which types are available.
While reading this book I could not help but think of the movie “Back to School” with Rodney Dangerfield playing a successful businessman who decided to show a personal example to his son and go back to college. Taking a business class he had the following conversation with the professor: Thornton Melon: Oh, you left out a bunch of stuff.
Dr. Phillip Barbay: Oh really? Like what for instance?
Thornton Melon: First of all you're going to have to grease the local politicians for the sudden zoning problems that always come up. Then there's the kickbacks to the carpenters, and if you plan on using any cement in this building I'm sure the teamsters would like to have a little chat with ya, and that'll cost ya. Oh and don't forget a little something for the building inspectors. Then there's long term costs such as waste disposal. I don't know if you're familiar with who runs that business but I assure you it's not the boyscouts.
Not that Ms. Kocialski goes to this length, but the book is written from her vast experience and it shows.
Startup from the Ground up is a well-crafted book that gives you some real and useful insight on what it means to build your business from nothing to something. Kocialski has thoughtfully put together a manual based on her own experience and knowledge that anyone can use to help get a leg up on jumpstarting that dream into reality.
The book is crafted so the reader can pull out the important ideas and put them to use. It helps the reader breakdown the basics of starting up and then morph that into a long-term business plan that has every opportunity to be successful.
Being an entrepreneur and creating a small business that is self-sustaining can be very different than building a startup that will eventually have to provide returns to investors. The author focuses on startups, with information on different types of funding, what information needs to be provided to investors. She then takes it to the process of creating a product to provide a return on the investment. Even though every business is different, there is some basic information that investors want to see. Cynthia Kocialski tells you what information should be included in when you are putting a business plan or presentations for customers and investors.
This really is a great resource for anyone looking to put their dreams into action!
This is an excellent book for ANYONE who is interested in starting their own business, of any kind! On top of helping me with some of the best advice and clever pointers and information, this book definitely gives you a positive feeling about whatever type of business you are planning on attempting! I personally hope to start a business of some kind online, with my blogs, and at the same time, be able to help people, and be able to be at home FT with my children. I suffer from a disability, so it is also important to me to be able to earn a living from home. I was anxious to read this book especially because of the 5 star reviews it received on other sites, and because it seemed to be exactly what I was looking for, and it turns out, it really was! I also have to mention, that this is not boring or in any way, going to sound like another language to you. You won't sit there with toothpicks holding your eyelids up, or have to re read every line because you can't grasp what is being explained to you! Cynthia Kocialski, is an amazing woman and is brilliant at what she does, and will share every secret, and you should take advantage of this!